Atlantic Slave Trade and Christianity Essay Example | Topics and Well Written Essays - 3750 words

Atlantic Slave Trade and Christianity - Essay Example 213). After its abrogation by the beginning of the nineteenth century, servitude appeared in the South as result of the trans-Atlantic exchange. Christianity by then was at that point present as a result of the European pilgrims and colonizers in the New World. Issues have been raised relating to the legitimateness of subjugation in the laws of God contrasted with the laws of man and the general public. From these things, an inquiry develops: What is the inheritance the Atlantic slave exchange brought to the white and dark Christians In request to address this inquiry, this paper gives a foundation of the Atlantic slave exchange including the principle places who took an interest in the triangular exchange. It additionally makes reference to the job of Christianity in evaluating slave-possession and slave exchange America. Nathan Nunn (2005) reports the all out slave sends out from Africa in the year 1410 up to 1913 as appeared in Figure 1. The Trans-Atlantic slave exchange has the most elevated African slave sends out with a sum of 12.7 million slaves. It is trailed by the Trans-Saharan exchange with around 3 million fares. The Red Sea and Indian Ocean exchanges have 1.3 million and 1.1 million individually. He additionally demonstrated the top African nations that have the most noteworthy slave sends out in a similar length. Nigeria, Zaire and Angola are the three most elevated slave sending out nations with a sum of just about 2 million traded slaves every (12 percent). (Nunn 2005) Figure 1 The Triangular Trade A significant element encompassing the trans-Atlantic exchange is the triangular exchange. In 1450 until the last piece of the nineteenth century, the African slaves were procured by the European nations like Portugal from West Africa. The lords and vendors in Africa completely upheld the routine since they got various assortments of exchange merchandise like dots, cowrie shells, materials, liquor, ponies and weapons. This procedure depicts the primary side of the triangular exchange. From West Africa, the obtained African slaves were shipped to the New World. This speaks to the center or the second side of the triangular exchange. This piece of the exchange was the most exceedingly terrible for the African slaves since they endured ailing health and new sicknesses in transit to the New World. In the wake of arriving at the New World, the slaves dealt with various manors. The last items: cotton, sugar, tobacco, molasses, and rum were delivered to Europe. This plan is the last side of the triangular trade.1 B. Primary Actors Portugal In the year 1502, there were reports of the presence of African slaves in the New World or now the Unites States of America. Portugal was viewed in that time as the nation that held a restraining infrastructure of African slaves for very nearly 200 years beginning from 1440 up to 1640. The Portuguese assumed a significant job in sending out the slaves from Africa during the range of time. For just about four and a half hundreds of years, Portugal had traded an estimated number of 4.5 million African slaves bookkeeping to 40 percent of the general number.2 England England likewise took an interest in the trans-Atlantic slave exchange albeit later it established the prohibiting of slave exchange. In the early many years of the eighteenth century Britain was a key merchant who moved 2.5 million out the 6 million

How to Make a C-Clamp Essay Example | Topics and Well Written Essays - 1750 words

Step by step instructions to Make a C-Clamp - Essay Example This improved and increasingly proficient gadget is there since it can deal with the tasks required productively. Progress Until this point in time, we have distinguished the purposes of the c cinch that need improvement to guarantee that the gadget is increasingly compelling and addresses the issues put upon it with negligible change on the structure of the device at a moderate rate. Some specialized changes experienced in the rebuilding of the parts as the drag made on the head and the proficient stringing which are awkward to impact. Be that as it may, the improvement made the gadget fulfill the necessary guidelines of the quality items. Extra Work There are two arrangements of undertakings for fruition in the coming a long time to guarantee the flawlessness of the gadget quality. We will guarantee that the item is a formation of a model apparatus that addresses the issue of the current serious market and the requesting sets of expectations. Anticipated Results Out of the undertaking, we anticipate an aftereffect of a compelling item. The get together of the gadget will guarantee a superior screw head and a progressively effective bracing plate. A C-clip is a bracing gadget that is utilized for the holding of materials either wood or metal and in certain occasions the holding or cinching of materials of plastics or dish sets. It has a shape like the letter C, be that as it may, or a G clasp; since when the screw is included, it appears to be like the capitalized letter G. The clip is made of

Amount of Alcohol in a Standard Alcoholic Drink

Amount of Alcohol in a Standard Alcoholic Drink More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery If you want to make sure you are not exceeding the recommended guidelines for safe alcohol consumption, it helps to know what a standard drink is. In the United States, a standard drink is an alcoholic beverage that contains 14 grams of pure alcohol. In a practical sense, that is 0.6 fluid ounces of pure alcohol, which is about 1.2 tablespoons. Alcoholic beverages are not pure alcohol, so a standard drink is usually more than 0.6 fluid ounces. One Standard Drink Alcoholic beverages contain alcohol, as well as water and other ingredients, and there is a difference in the alcohol content between beer, wine, and hard liquor. The equivalent of one standard drink is calculated based on the percentage of alcohol in the drink.?? Beer/wine coolers: Beer and wine coolers are typically five percent alcohol. A standard drink is 12 fluid ounces.Malt liquor: Malt liquor is approximately 7 percent alcohol, and a standard drink is eight to nine fluid ounces.Cider: Cider is about 6 percent alcohol, and a standard drink is about 10 fluid ounces.Wine: Table wine is 12 percent alcohol, making five fluid ounces a standard drink of wine. Fortified wines, such as sherry or port, are stronger, and a standard drink is three to four fluid ounces.Spirits and liqueur: Spirits are typically 80 proof, which means that they contain 40 percent alcohol, while liqueur typically contains less alcohol. A standard drink of whiskey, gin, vodka, or brandy is one and a half fluid ounces, while a standard drink of liqueur, cordial or aperitif is two to three fluid ounces. Spirits and liqueur are often served in smaller glasses than wine or beer. A shot is typically filled to about one and a half ounces, which is the equivalent of a standard drink. Sometimes, different brands of alcoholic beverages vary in their actual alcohol content, so, while the examples are pretty close to what you should expect, you should check the label to know the exact percentage of alcohol content. Standard Drinks per Bottle When you purchase beverages in their containers, rather than in a cup or glass, you will have more than one standard drink in a container. Whether you plan to share among a group, drink by yourself, finish the bottle all at once, or drink it on several different occasions, it is helpful to know how many drinks there are in a container of alcohol. Beer: There is one standard drink in a regular 12-ounce  can or bottle of beer, and there are one and a half standard drinks in a 16-ounce tall boy. Another container, referred to as a 40s, is made up of 40 ounces of beer, which is the equivalent of three and a half standard drinks.Malt Liquor: Malt liquor contains more alcohol than regular beer. A 12-ounce  can or bottle of malt liquor contains one and a half standard drinks and a 40-ounce container of malt liquor contains four and a half standard drinks.Wine: A 750 ml wine bottle contains at least five standard drinks. A bottle of fortified wine, such as sherry or port, contains almost eight standard drinks.Hard Liquor: A half pint of hard liquor contains four and a half drinks, and one pint contains eight and a half drinks. A fifth (750 ml) contains 17 standard drinks. Its Important to Know What a Standard Drink Is Alcohol consumption puts you at risk of intoxication, which can result in accidents, impaired judgment, or problems such as blacking out, passing out, or alcohol withdrawal.?? Each person has a different response to alcohol, which is dependent on body weight, and metabolism. Drinking many drinks in a short period of time, or drinking when you havent eaten can make you absorb more alcohol in your system, increasing its effects. It is important to recognize what a standard drink is and keep track of how much you drink. Drinking five or more drinks for males, and four or more drinks for females on the same occasion is defined as binge drinking. Heavy alcohol use  is defined as drinking five or more drinks for males, and four or more drinks for females on the same occasion on each of five or more days within a month. If you regularly drink more than the recommended guidelines you may have an alcohol use disorder, and you are also at increased risk of developing health problems due to your alcohol consumption.?? Facts About Alcohol Abuse, Misuse, and Alcoholism

The Days Catapult Before Me - 2178 Words

The days catapult before me. The world is spinning too quickly. It gets harder and harder to retrace my steps. To figure out how I got to be here. THe years expand into eons. It gets easier for me to imagine my mother as a girl. To think about her worn-out heart breaking for the things she couldn t hold on to. And I wonder if I ve let the wrong people go. When you lose a person, a whole universe goes along with them. Sometimes, I picture all my other selves, standing in line like a row of dominoes; separate, but part of the same disjointed whole. How can I hold a single one accountable? No one ever walks away from love, knowing they can never go back. The very first thought I ever had in my entire life was of a black hole. Even now, the black holes dominate my musings. Whilst idle, I imagine the event horizon of a black hole, the edge upon which matter can no longer sustain itself. It is the epitome of annihilation. It rends information limb from limb, molecule from molecule. It ca n consume entire galaxies if so inclined, atom by bleeding atom. But matter can t be destroyed. So where does it go? Thus, the information paradox: it isn t, so it never was, but it was, so it must be. It must have been. This is how I regard my past, sometimes. No matter how I spin, it s always behind me. Summer blesses the hood. The heat is familiar. Beaming tendrils of light stretch their fingertips across the urban setting. The sun breaks free from the horizon, morning announcedShow MoreRelatedThe Anglo Saxons1310 Words   |  6 PagesAnglo Saxons were. The Anglo Saxons made many technology development and their culture is very interesting and their stories everyone loves. First while they were not the first ones to try they were the first ones to build a successful trebuchet, catapult, and mortar. The trebuchet is a siege and defense weapon that uses a counter weight and a rope attached to a object. 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Photocopier Case Study - 2110 Words

Executive Summary To: Jim Hunking, General Manager - XYZ, London From: Linda McGuire, Purchasing Manager - XYZ, London Subject: Photocopier Contract at Head Office Issue: As you know, this contract renewal process has taken about 11 months, without a clear conclusion yet. I have analyzed the work done thus and would like to propose the following as our new Problem Statement for this requirement. XYZ Canada must find the best overall solution to its document management requirements; optimizing costs, technology, process efficiency and customer support capability. We considered various other options to conclude this assignment, as follows: * Issuing an RFQ * Hiring an external Consultant * In-source or out-source more document†¦show more content†¦Analysis: Strengths - Cost efficient operations, useful in placing major efforts into marketing and product quality. Weaknesses - Too much emphasis on cost control can limit opportunities realized from investing in new processes and capital. 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Importance Of Adequate Prenatal Care Health And Social Care Essay Free Essays

string(215) " and merely intends to detect the impact of an intercession that is already in advancement without pull stringsing any of the variables, hence there are minimum hazards associated with it \( Rochon et al, 2005 \) \." Critical analysis of research surveies is one of the most of import stairss towards incorporation of grounds into pattern ( Burns A ; Grove, 2007 ) . This paper is an effort towards accomplishing this end. The paper critically analyzes the article â€Å" Group prenatal attention and preterm birth weight: Consequences from a matched cohort survey at public clinics † by Ickovics et al. We will write a custom essay sample on Importance Of Adequate Prenatal Care Health And Social Care Essay or any similar topic only for you Order Now ( 2003 ) . This purpose will be achieved by consecutive reviewing the research job, the literature reappraisal, rules of research moralss employed in the survey, the underlying theoretical model, the research hypothesis, the sampling technique, the research design, informations aggregation methods, the analysis, and the recommendation proposed by the writers. Finally, the paper will stop with an overall assessment of the strength and restrictions of the survey. Rationale: This peculiar research paper was analyzed as the construct of group prenatal attention has non been investigated in item yet. While reexamining the literature on the stated subject the limited supporting groundss for group prenatal attention was found. Merely 01 RCT ( Ickovics et al.2007 ) , 01 matched cohort survey ( Ickovics et al.2003 ) , and 03 pilot surveies with descriptive analysis were found ( Baldwin, 2006 ; Grady and Bloom, 1998 ; Rising, 1998 ) . The comparative analysis of all 05 surveies is shown in appendix 1. Chosen survey is the lone one which examined the impact of group versus single prenatal attention on birth weight and gestational age. Discussion The job: The job studied by Ickovics et Al. ( 2003 ) is that, whether group prenatal attention has a important impact on the perinatal result like birth weight, and gestational age. This job is highly important to nursing, for a figure of grounds. The first ground as described by Ickovics EL Al. ( 2003 ) , is the important relationship of these perinatal results with â€Å" neonatal morbidity and mortality † ( p. 1052 ) . Neonatal mortality is one of the countries of concern for nursing due to high mortality rates around the universe and particularly in developing states ( Straughn et al.,2003 ) . Purpose: The intent for carry oning the survey has been explicitly stated by Ickovics et Al. ( 2003 ) . The declared intent can be accomplished really good because both the results that are birth weight and gestational age, are measureable and therefore the research job is testable ( Haber A ; Cameon, 2005 ) . A quantitative attack is suited for this survey as the variables are quantifiable and can be described objectively in Numberss. Ickovics et Al. ( 2003 ) have introduced the job statement after giving a brief background of the importance of the equal prenatal attention, and the factors that determine the equal prenatal attention. They so introduce the topic of group antenatal attention as a â€Å" structural invention † in the sphere of antenatal attention ( Ickovicd et al. , 2003, p. 1052 ) , and so portion the job statement that this advanced method of proviso of prenatal attention has non been tested yet. The writers have stated the implicit in premises of the survey. Ickovics et Al. ( 2003 ) believe that more clip the pregnant adult females spent together, the better will be their apprehension of the wellness behaviours, and they will have more societal support from each other. This will cut down their hazard behaviours for case smoke taking to low birth weight. The restrictions of the survey have besides been discussed explicitly in the article Ickovics et Al. ( 2003 ) admit that their survey is limited because of non-random choice of the adult females for group antenatal attention. The restriction is realistic because the pattern was already in topographic point and research workers wanted to detect the results in relation to the two different attacks to care. Furthermore, this is an built-in characteristic of the cohort design that the groups are selected on the footing of their exposure or non-exposure to a peculiar phenomenon which is non controlled by the research worker, inste ad the pick is made by the topic themselves. This characteristic of the cohort design makes it prone to â€Å" choice prejudice. â€Å" ( Rochon et al. , 2005 ) . Reappraisal of Literature The reappraisal of the literature presented by Ickovics et al. , ( 2003 ) is comprehensive. It starts by stressing the importance of equal prenatal attention in footings of perinatal results. It so focuses on the factors that make the prenatal attention adequate. The writers so depict the group antenatal attention as a construction invention designed to do the prenatal attention adequate, and they appreciate that this new attack has non been tested yet for its efficaciousness in bettering antenatal results. The reappraisal so proceeds with a brief description of Centering Pregnancy Program and its constituents, which eventually leads to the statement of intent of the survey. The reappraisal ends with a principle for the choice of survey population that is black and Latinas adult females who are vulnerable for inauspicious perinatal outcomes. There is an apparent relationship of the reappraisal with the intent of survey in that the writers have presented merely those surveies that are pertinent to perinatal attention and that have established the efficaciousness of group attention in other population. The reappraisal includes a mix of recent and old surveies. As this survey was accepted for publication in 2003, most of the surveies cited in the reappraisal were non current, that is those surveies were non published in the last five old ages of the day of the month when this survey was accepted for publication ( Burns A ; Groove, 2007 ) ; and there are merely 10 out of 26 surveies, that were current and were published in the last five old ages of the day of the month of credence of the survey under consideration, for publication. The reappraisal clearly indicates that the other intercessions that have been planned to augment antenatal attention were non found to be effectual in bettering the adult females ‘s perinatal result. Ethical Consideration: The survey has been designed in a mode that there are minimal hazards to the topics. Since this is a non experimental survey and merely intends to detect the impact of an intercession that is already in advancement without pull stringsing any of the variables, hence there are minimum hazards associated with it ( Rochon et al, 2005 ) . You read "Importance Of Adequate Prenatal Care Health And Social Care Essay" in category "Essay examples" However, the research workers have non made any excess attempt to maximise the benefits for the topics. There is no reference of how and when informed consent was attained from the topics, but this may hold non been reported as it was an experimental survey and most likely was related to quality betterment and do non necessitate consent. The research workers have obtained the blessing of research from institutional reappraisal boards at these clinics. Besides, at one point, the writers have described their attempts to keep namelessness of the topics . The writers explained that while choosing matched cohort for the survey they entered all the information needed to choose the cohort, except for the patient designation information. Theoretical/Conceptual Model: The survey is based on an implicit in model that is the focus oning gestation theoretical account. The implicit in premises of the survey are derived from the theoretical account that includes the belief that larning in groups promote shared support, alteration in behaviour, and job resolution accomplishments and it has important impact on the birth result ( Rising, 1998 ) . The principle for the usage of the model is apparent from the fact that the full construct of group prenatal attention is based on this theoretical account and implicit in premises. In fact, the research job and the intent are besides derived from the same theoretical account, because the intent of the survey is to analyze the impact of group antenatal attention. Hypothesis: The hypothesis to be tested by the survey is officially stated in the article. The hypothesis is derived from the research job and hence predicts that â€Å" babies of adult females in group prenatal attention would hold significantly higher birth weight and be less likely to be delivered preterm compared with those who received single prenatal attention † ( Ickovics et Al, 2003, p. 1052 ) . This is a complex hypothesis as it predicts the relationship between one independent variable ( proviso of group antenatal attention ) , and two independent variables ( birth weight and gestational age ) . The hypothesis can besides be categorized as directional hypothesis, as it predicts the expected way of the relationship between proviso of group prenatal attention, birth weight, and gestational age. Harmonizing to Polit A ; Beck ( 2008 ) â€Å" a directional hypothesis indicates that the research worker has rational committedness to the hypothesized result, which might ensue in preju dice. † ( p.99 ) . Haber A ; Cameron ( 2005 ) hence suggest that directional hypothesis should merely be formed on the footing of sound literature groundss and theoretical footing. In this instance, Ickovics et Al ( 2003 ) have got sound literature support, and since group prenatal attention is one of the ways to augment the content of antenatal attention ; hence, the writers have hypothesized that group prenatal attention will take to improved birth weight and gestational age. Besides, there is sound theoretical base to this hypothesis, as it is based on the focus gestation theoretical account. The hypothesis is spelled out clearly and it objectively describes the result variables ( Polit A ; Back, 2008 ) , that is perinatal results have been quantified and objectively described as birth weight and gestational age. Sampling: Ickovics et Al ( 2003 ) clearly described the population as â€Å" Black and Hispanic pregnant adult females of low socioeconomic position, come ining antenatal attention at 24 or less hebdomads of gestation. † ( p.1051 ) .The writers have besides described in item the features of the sample such as race, age, para, and metropolis of abode. The elaborate and comprehensive description of the sample gives an in deepness apprehension of the sample ‘s features and determines the generalisation of the findings to a specific population based on these features ( Haber A ; Singh, 2005 ) . In this instance, looking at the features of the sample, the findings can be generalized to black and Latino pregnant adult females of low socioeconomic group, aged 25 or younger, as more than 85 % of the sample consisted of black adult females who were 25 old ages old or younger. Sample ‘s features help in determine heterogeneousness or homogeneousness of the sample ( Haber A ; Singh, 2005 ) . In this instance, some of the sample ‘s features that had the possible to move as cofounders, for case age, race, para, history of preterm labour and entire figure of visits were matched in both the groups. This resulted in homogeneousness among the two groups in footings of the above mentioned features. The matching of the two groups on the footing of these features besides reduced the possible sampling prejudice that could hold resulted if the groups would ‘ve been different in footings of these features and the ensuing wellness behaviours. If the groups were non matched, these differences in groups could hold accounted for the differences in results, instead than intercession itself. Ickovics et Al ( 2003 ) have described the sample choice procedure in item. They have besides indicated the possible sampling prejudice due to miss of randomisation while inscribing topics in group prenatal attention. Women, who voluntarily enrolled themselves in the group antenatal attention programme at the clinics, were recruited as participants in the group that received group prenatal attention. Ickovics et Al ( 2003 ) have besides comprehensively described the controls that they have utilized to minimise trying mistake or trying prejudice, that is, they have indiscriminately selected the comparing group through a computing machine programme on the footing of first available patient with closest bringing day of the month, by fiting some of the features of the intervention group. The clinics from where the topics were recruited were besides selected by non chance trying method, choosing merely those clinics that served minority adult females from low socio economic background. The non chance trying method employed in the survey fits good with the degree of enquiry and design of the survey as Haber A ; Singh ( 2005 ) supported â€Å" non experimental surveies normally use non chance, purposive sampling method. † ( p. 53 ) The sample size taken by Ickovics et Al ( 2003 ) , that is N=458 is sufficiently big. Each group had 229 research topics. The sufficiency of the sample size was assured by carry oning a power analysis that â€Å" 229 braces had a power of 0.80 to observe a little effectaˆÂ ¦reflecting the ability to observe a difference between the two intervention groups of 155 g. † ( p. 1053 ) . Harmonizing to Burns A ; Groove ( 2007 ) the power of 0.8 is the minimal acceptable degree of power for any survey. Research Design: Ickovics et Al ( 2003 ) have used cohort design, which is besides known as longitudinal prospective design. The cohort design, which is a non experimental design, is appropriate for the degree of enquiry of the survey. In this the research workers intended to analyze the difference between the results of the adult females who received group perinatal attention versus who received single attention. LoBiondo-Wood, Haber A ; Singh ( 2005 ) supported that longitudinal design is rather appropriate for proving the difference between the two groups in footings of results variables. However, Ickovics et Al ( 2003 ) could hold used an experimental design for this survey, if they wanted to find the cause and consequence relationship between the group prenatal attention and perinatal results. This would besides hold assured randomisation of topics into intercession and control group and would hold given a higher degree of grounds. However, they may hold chosen non experimental survey design in stead than experimental design to analyze the impact of group prenatal attention in a natural scene, and non in a control survey puting. As discussed in the sampling subdivision, possible effects of unwanted variables like race, age, para, metropolis of abode, history of preterm labour, and entire figure of antenatal visits have been controlled by Ickovics et Al ( 2003 ) by fiting the cohorts on the footing of these features, in order to guarantee important internal cogency of the survey ( Polit A ; Beck, 2008 ) . Besides, Ickovics et Al ( 2003 ) have recruited a big sample to guarantee a power of 0.8 for the survey, which is besides one of the ways to maximise the internal cogency of the survey ( Polit A ; Beck, 2008 ) . Data Collection: Before informations aggregation the research workers have to operationalize the variables of involvement ( Sullivan-Bolyani, et al 2005 ) . Ickovics et Al ( 2003 ) have operationalized gestational age as term or preterm based on the hebdomads of gestation as measured by the last catamenial period and ultrasound. Subjects ‘ demographics information and the figure of antenatal visits were obtained from the medical records of the clinic. It has non been mentioned that who determined gestational age through ultrasound, who measured the newborn ‘s weight, and who retrieved informations from medical records. It is truly of import to cognize who collected informations in order to set up its truth, as the expertness and preparation of the information aggregator has important impact on the rightness and preciseness of informations ( Sullivan-Bolyai et Al, 2005 ) . Quantitative Analysis: Ickovics et Al ( 2003 ) have used both descriptive and illative statistics to analyze the information. Since the intent of the survey was to analyze the differences between the two groups, therefore the illative statistics was used that is McNemar trial, which is appropriate to the degree of enquiry due to fit groups. It is besides appropriate to the cohort design as this design besides intends to mensurate differences between the two groups, in footings of result variables ( Polit A ; Beck, 2008 ) . The other illative statistical trial used is paired t-test which is besides appropriate for the survey as it is used to prove differences between the agencies of two groups that are matched or paired with each other on the footing of certain features ( Polit A ; Beck, 2008 ) . Another statistic used in the survey is the F statistic. It appears as if the writers have used F statistic when using multiple additive arrested development because F statistic has been used while bespeaking the interaction consequence between birth weight and preterm bringing ( p. 1054 ) . Linear arrested development is used to explicate how much variableness in result variable is attributable to the independent variable ( Burns A ; Groove, 2007 ) . The writers have used descriptive statistic to depict the distribution of demographic variables among the topics like age, race and para. They besides have used descriptive analysis to depict the distribution of demographic variables among the distribution of results variables ( birth weight and gestational age ) among the sample. Ickovics et Al ( 2003 ) have used parametric every bit good as non parametric statistics, for case t-test for matched braces is a parametric trial while McNemar trial is a non parametric trial. As few variables have been measured on the ratio degree of measuring, for case figure of antenatal visits, hence Ickovics et Al ( 2003 ) had the autonomy to use parametric statistic. Ickovics et Al ( 2003 ) had measured the result variables of birth weight and gestational age on nominal degree. The birth weight was categorized as low birth weight ( less than 2500 g ) , and really low birth weight ( less than 1500 g ) and the gestational age was categorized as term or preterm ( less than 37 hebdomads of gestation ) . Therefore, research workers were besides able to use non parametric statistic that is McNemar trial ( Polit A ; Beck, 2008 ) . The consistence in the consequences of descriptive and illative statistics confirms the rightness of the findings ( Polit A ; Beck, 2008 ) . There is a logical nexus between the statistical analysis and the findings of the survey. Besides, there is consistence in the consequences presented in Numberss and consequence presented in text, for case in the above illustration, the statistical consequence shows p lt ; 0.01 which is statistically important, and this is good supported by the account that is birth weight was greater in babies of adult females who received group prenatal attention versus single prenatal attention. However, Ickovics et Al ( 2003 ) have non explicitly stated whether they have taken unvarying degree of significance for all the statistical trials performed or are different for each trial, and if so so what is the degree of significance for each trial. The graphical and tabular presentations are accurate and appropriate and lucifers with the findings presented in text ( Sullivan-Bolyayi, et Al, 2005 ) . The statistics presented in these tabular arraies and the graphs are harmonizing to their appropriate degree of measuring. For case in table 2, mean and standard divergences have merely been calculated for the birth weight which is the lone ratio degree informations in that tabular array, the other variables that are at nominal degree of measuring were calculated in per centums ( Sullivan-Bolyayi, et Al, 2005 ) . The writers have non merely established the significance of findings, but they have besides described the clinical significance of the consequences. Decision and Recommendations: The consequences derived from informations analysis are clearly stated and explained with mention to the research inquiry and hypothesis. The findings are stated compactly and the writers have related their findings with the research intent and its implicit in premises. Ickovics et Al ( 2003 ) have discussed that the findings can be generalized among adult females who are vulnerable for preterm births. This seems to be an overgeneralization beyond the survey population, because the survey sample and the mark population was black and Latino adult females who were high hazard for preterm birth and were of low socioeconomic position. These findings may non be applicable to all the adult females who are at hazard of preterm births without stipulating their ethnicity and socioeconomic position. Ickovics et Al ( 2003 ) have besides discussed the possible benefits of implementing the findings. The writers have besides recommended that farther research needs to be done for finding the exact mechanisms involved in group prenatal attention that consequences in improved perinatal result. Another recommendation is to widely use group antenatal attention in future, nevertheless, the writers besides appreciate that it is non easy to present such large structural alterations. Strengths and restrictions of the survey: Overall, the survey is a good attempt in analyzing the impact of group antenatal attention on perinatal results. A good formulated hypothesis, relevant and comprehensive literature reappraisal, an in deepness history of sample ‘s features, good thought research design and statistical analysis are strengths of the survey. However, randomisation of topics at the clip of enlisting, employment of research moralss such as voluntary engagement and realistic generalisation of the findings would hold added more strength to it. Appendix 1 Pregnancy results: Group vs single prenatal attention Survey Study Design Results: Group Vs Individual Prenatal Care OR ( 95 % CI ) NNT Ickovics JR et Al ( 2007 ) . RCT N=1047 Preterm births 0.67 ( 0.44-0.98 ) 25 Preterm births in African American adult females 0.59 ( 0.38-0.92 ) 17 Breastfeeding induction 1.73 ( 1.28-2.35 ) 8 Less-than-adequate prenatal care* 0.68 ( 0.50-0.91 ) 16 A RESULTS ( P VALUE ) A Ickovics JR et Al ( 2003 ) . Matched cohort N=458 Birth weight ( g ) 3228 V 3159 ( P lt ; .01 ) – Preterm birth weight ( g ) 2398 V 1990 ( P lt ; .05 ) – Grady MA et Al ( 2004 ) . Cohort survey with clinic comparing N=124 ( intercession ) Preterm births lt ; 37 wk ( % ) 10.5 V 25.7 ( P lt ; .02 ) 7 Low birth weight lt ; 2500 g ( % ) 8.8 V 22.9 ( P lt ; .02 ) 7 Breastfeeding at infirmary discharge ( % ) 46 V 28 ( P lt ; .02 ) 6 Rising ( 1998 ) Descriptive analysis N=111 3rd trimester exigency room visits ( % ) 26 V 74 ( P=.001 ) 2 Baldwin ( 2006 ) 2-group pre-/post-test design N=98 Change in antenatal cognition scoresaˆ 0.98 V 0.4 ( P=.03 ) – CI, assurance interval ; NN T, figure needed to handle ; OR, odds ratio. *Kotelchuck Adequacy of Prenatal Care Utilization Index, a validated marking graduated table embracing timing of induction of attention, figure of visits, and quality and content of antenatal attention. Kotelchuck M. An rating of the Kessner Adequacy of Prenatal Care Index and the proposed Adequacy of Prenatal Care Utilization Index. Am J Public Health. 1994 ; 84:1414-1420. Referee: Williams, K.J andA Kaufmann, L ( 2009 ) The diary of household pattern, 58, ( 7 ) How to cite Importance Of Adequate Prenatal Care Health And Social Care Essay, Essay examples

Quinceanera by Judith Ortiz Cofer

Quinceanera is a poem written by Judith Ortiz that talks about a young girl preparing for her transition from a child into a woman. In Spanish, the word Quinceanera is used to refer to a celebration that is done to celebrate the transformation of a girl into a woman where she matures and becomes responsible. In the poem, Judith Cofer looks at the changes she had to undergo when she turned fifteen. She succeeds in conveying a myriad of emotions and changes she endured in a vivid manner that has been praised by many critics.Advertising We will write a custom research paper sample on Quinceanera by Judith Ortiz Cofer specifically for you for only $16.05 $11/page Learn More The culture of Latin society shapes the central theme of the poem. In the Latino communities, the Quinceanera is one of the most important celebrations as it marks the entrance of a young girl into womanhood usually at the age of fifteen. The Quinceanera is an elaborate and communal affai r that is conducted by the girl’s parents. The celebration usually begins with a Catholic mass that is followed by a reception where fourteen couples attend the girl. We can, therefore, see that Judith Cofer borrows heavily from the Latin social culture while writing the poem (Kennedy and Pearson 586). Throughout the poem, the speaker makes use of the first person voice ‘I or My’. Also, the speaker’s voice and the utilization of word choice discloses her identity as a female. This is illustrated in the phrase â€Å"I reach under my skirt to feel a satin slip† (Cofer 116). The quinceanera is associated with a specific ritual that involves a traditional waltz dance that is performed by the father and daughter. The occasion is also involves toasting of wine and the girl throwing a bouquet to a group of boys to determine who will have the honors of dancing with the young woman. Although the celebration is usually time-consuming and expensive, it marks a n important time in many families. To the speaker of the poem, the ceremony only contributed to heightening her anxiety, and this can be seen from the line â€Å"†¦waiting for each hour to release me.† She is nervous and cannot wait for the celebration to end (Stavans, 96). She dreads being a woman and having to do most of the things that were done for her. Judith Cofer in her poem explores the problems of being a woman. In a society, that sees a woman as inferior to a man; she is opposed to the changes that accompany womanhood. This she says is one of the reasons that drove her to write the poem based on her own experiences when she turned fifteen.Advertising Looking for research paper on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the poem, at fifteen, she is maturing and has to do away with childish behaviors since she is now becoming a woman. This marks the beginning of a new life where she would be responsible for most of the things she had done for her. This is evident in the line â€Å"I am to wash my own clothes and sheets from this day on,† where the poet complains about doing her laundry (Stavans, 96). In the poem, the poet sees herself as a young girl confined in a mature girl’s body. She is seen admiring herself in a beautiful dress with her hair well fixed as she imagines of maturing on the day and becoming a woman. The poem is thus about how everyone believes of maturing up and stopping all the childish behaviors, though at times it may be hard to appreciate the transition. According to the poem, there is a time for being a child and a time to grow into an adult. The writer employs persona, and this is seen when the young girl tries to explain her feelings about growing up into an adult. The writer has also employed a lot of imagery in the poem especially when the young girl in the poem tries to explain her changing looks and emotions. The use of figura tive language has helped to make the poetry rich. For example, the fifth line says, â€Å"It is soft as the inside of my thighs† which not only captures the imagination of the reader but also makes the poem interesting. The use of figurative language also helps in emphasizing on the changes she is experiencing when her childhood is ending, and she is turning into a woman. The young girl is scared and dreads becoming a woman. In the poem, she compares herself to a broken clock, and she is scared that as her skin broadens it will break her bones. The poet writes, â€Å"At night I hear myself growing and wake to find my hands drifting of their own will to soothe skin stretched tight over my bones† (Cofer 116). To the young girl, the only good thing that left of her childhood is the memories she has of a time when everything was fun and straightforward. The transition to adulthood has been a struggle for the young girl. She sees that after turning into a woman, she will pu t on satin slips and her days as a naà ¯ve girl who plays with toys will be long gone. Her definition of being a woman is that she will have to do more of the household tasks such as washing her laundry as she prepares for marriage.Advertising We will write a custom research paper sample on Quinceanera by Judith Ortiz Cofer specifically for you for only $16.05 $11/page Learn More Her body changes are making her worried and the fact that her menstrual periods have started makes her feel ashamed of being a woman. She cries that states â€Å"the little trickle of blood I believe travels from my heart to the world were shameful† (Stavans, 96). Losing her toys seems to affect her so much that she is afraid that her new direction in life will not permit her to play with them and this makes her nervous. In the first two lines of the poem, she cries that her doll is being packed like a dead child. To her, this signifies the death of her childhood and th e beginning of a new life that she detests. While concluding the poem, the writer gives her fear of being a woman and her life being â€Å"wound twisted like the guts of a clock† (Cofer 116). Conclusion The transition from childhood to adulthood is one of the crucial steps in everyone’s life. To some, it can be easy and appreciated, but to others, the transition is filled with a lot of fear, anxiety, and resentment. Judith Cofer’s transformation into a woman was one of the hardest periods in her life. She writes the poem to illustrate the mixed feelings she had during the transition and the events that marked this transition. The changes in her body and the expectations of the society made her embarrassed and resentful of the transition. Work Cited Cofer, Ortiz. Silent dancing: a partial remembrance of a Puerto Rican childhood. New York: Arte Publico Press, 1990.Print Kennedy and Pearson, Gioia. An introduction to Fiction, Poetry, Drama, and Writing. New York: P earson Longman, 2004.Print Stavans, Ilan. Quinceaà ±era. Santa Barbara: Greenwood, 2010.Print This research paper on Quinceanera by Judith Ortiz Cofer was written and submitted by user Reuben Spencer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Ethical Behavior

From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested. In fact, ignorance on the part of the employees would fully excuse them from any moral responsibility for any damage that may result from their work. Whether it is decided that an employees is fully excused, or is given some moral responsibility, would have to be looked at on an individual... Free Essays on Ethical Behavior Free Essays on Ethical Behavior From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested. In fact, ignorance on the part of the employees would fully excuse them from any moral responsibility for any damage that may result from their work. Whether it is decided that an employees is fully excused, or is given some moral responsibility, would have to be looked at on an individual...

Messerschmitt Bf 109 in World War II

Messerschmitt Bf 109 in World War II A backbone of the Luftwaffe during World War II, the Messerschmitt Bf 109 traces it roots to 1933. That year the Reichsluftfahrtministerium (RLM - German Aviation Ministry) completed a study assessing the types of aircraft required for air combat in the future. These included a multi-seat medium bomber, a tactical bomber, a single-seat interceptor, and a two-seat heavy fighter. The request for a single-seat interceptor, dubbed Rà ¼stungsflugzeug III, was meant to replace the aging Arado Ar 64 and Heinkel He 51 biplanes then in use. The requirements for the new aircraft stipulated that it be capable of 250 mph at 6,00 meters (19,690 ft.), have an endurance of 90 minutes, and be armed with three 7.9 mm machine guns or one 20 mm cannon. The machine guns were to be mounted in the engine cowling while the cannon would fire through the propeller hub. In assessing potential designs, RLM stipulated that level speed and rate of climb were of critical importance. Among those firms which wished to enter the competition was Bayerische Flugzeugwerke (BFW) led by chief designer Willy Messerschmitt. BFW’s participation may have been initially blocked by Erhard Milch, the head of RLM, as he had a dislike for Messerschmitt. Utilizing his contacts in the Luftwaffe, Messerschmitt was able to secure permission for BFW to take part in 1935. The design specifications from RLM called for the new fighter to be powered by the Junkers Jumo 210 or the less developed Daimler-Benz DB 600. As neither of these engines were available yet, Messerschmitts first prototype was powered by a Rolls-Royce Kestrel VI. This engine was obtained by trading Rolls-Royce a Heinkel He 70 for use as a test platform. First taking to the sky on May 28, 1935 with Hans-Dietrich Bubi Knoetzsch at the controls, the prototype spent the summer undergoing flight testing. Competition With the arrival of the Jumo engines, subsequent prototypes were built and sent to Rechlin for Luftwaffe acceptance trials. Upon passing these, the Messerschmitt aircraft were moved to Travemà ¼nde where they competed against designs from Heinkel (He 112 V4), Focke-Wulf (Fw 159 V3), and Arado (Ar 80 V3). While the latter two, which were intended as backup programs, were quickly defeated, the Messerschmitt faced a stiffer challenge from the Heinkel He 112. Initially favored by test pilots the Heinkel entry began to fall behind as it was marginally slower in level flight and had poorer rate of climb. In March 1936, with the Messerschmitt leading the competition, RLM decided to move the aircraft to production after learning that the British Supermarine Spitfire had been approved. Designated the Bf 109 by the Luftwaffe, the new fighter was an example of Messerschmitts light construction approach which emphasized simplicity and ease of maintenance. As a further emphasis on Messerschmitts philosophy of low-weight, low-drag aircraft, and in accordance with RLMs requirements, the Bf 109s guns were placed in the nose with two firing through the propeller rather than in the wings. In December 1936, several prototype Bf 109s were sent to Spain for mission testing with the German Condor Legion which was supporting Nationalist forces during the Spanish Civil War. Messerschmitt Bf 109G-6 Specifications General Length: 29 ft. 7 in.Wingspan: 32 ft., 6 in.Height: 8 ft. 2 in.Wing Area: 173.3 sq. ft.Empty Weight: 5,893 lbs.Loaded Weight: 6,940 lbs.Crew: 1 Performance Power Plant: 1 Ãâ€" Daimler-Benz DB 605A-1 liquid-cooled inverted V12, 1,455 hp Range: 528 milesMax Speed: 398 mphCeiling: 39,370 ft. Armament Guns: 2 Ãâ€" 13 mm MG 131 machine guns, 1 Ãâ€" 20 mm MG 151/20 cannonBombs/Rockets: 1 Ãâ€" 550 lb. bomb, 2 Ãâ€" WGr.21 rockets, 2 x 20 mm MG 151/20 underwing cannon pods Operational History The testing in Spain confirmed Luftwaffes concerns that the Bf 109 was too lightly armed. As a result, the first two variants of the fighter, the Bf 109A and Bf 109B, featured a third machine gun that fired through the airscrew hub. Further evolving the aircraft, Messerschmitt abandoned the third gun in favor of two placed in strengthened wings. This re-working led to the Bf 109D which featured four guns and a more powerful engine. It was this Dora model that was in service during the opening days of World War II. The Dora was quickly replaced with the Bf 109E Emil which possessed the new 1,085 hp Daimler-Benz DB 601A engine as well as two 7.9 mm machine guns and two wing-mounted 20 mm MG FF cannon. Built with a greater fuel capacity, the later variants of the Emil also included a fuselage ordnance rack for bombs or a 79 gallon drop tank. The first major redesign of the aircraft and the first variant to be built in large numbers, the Emil was also exported to various European countries. Ultimately nine versions of the Emil were produced ranging from interceptors to photo reconnaissance aircraft. The frontline fighter of the Luftwaffe, the Emil bore the brunt of combat during the Battle of Britain in 1940. An Ever-Evolving Aircraft During the first year of the war, the Luftwaffe found that the Bf 109Es range limited its effectiveness. As a result, Messerschmitt took the opportunity to redesign the wings, expand the fuels tanks, and improve the pilots armor. The result was the Bf 106F Friedrich which entered service in November 1940, and quickly became a favorite of German pilots who praised its maneuverability. Never satisfied, Messerschmitt upgraded the aircrafts power plant with the new DB 605A engine (1,475 HP) in early 1941. While the resultant Bf 109G Gustav was the fastest model yet, it lacked the nimbleness of its predecessors. As with past models, several variants of the Gustav were produced each with varying armaments. The most popular, the Bf 109G-6 series, saw over 12,000 built at plants around Germany. All told, 24,000 Gustavs were constructed during the war. Though the Bf 109 was partially replaced by the Focke-Wulf Fw 190 in 1941, it continued to play an integral role in the Luftwaffes fighter services. In early 1943, work began on a final version of the fighter. Led by Ludwig Bà ¶lkow, the designs incorporated over 1,000 changes and resulted in the Bf 109K. Later Variants Entering service in late 1944, the Bf 109K Kurfà ¼rst saw action until the end of the war. While several series were designed, only the Bf 109K-6 was built in large numbers (1,200). With the conclusion of the European war in May 1945, over 32,000 Bf 109s had been built making it the most produced fighter in history. In addition, as the type had been in service for the duration of the conflict, it scored more kills than any other fighter and was flow by the wars top three aces, Erich Hartmann (352 kills), Gerhard Barkhorn (301), and Gà ¼nther Rall (275). While the Bf 109 was a German design, it was produced under license by several other countries including Czechoslovakia and Spain. Used by both countries, as well as Finland, Yugoslavia, Israel, Switzerland, and Romania, versions of the Bf 109 remained in service until the mid-1950s.

Analysis of Business Environment for Coca-Cola Company Research Paper

Analysis of Business Environment for Coca-Cola Company - Research Paper Example The company currently estimates the average drink sales per day at about 1.8 billion with more than 500 brands by 2011, four of which are the world’s top-five sparkling brands. Coca-Cola is one of the only trademarks with the universal presence and became a billion dollar brand in 2010. It has sponsored the biggest sporting events in the world, the Olympic Games and the FIFA world cup for more than 80 years (The Coca-Cola Company, 2012, par.2). The Company has undertaken many social responsibility initiatives including the Haiti Hope Project in 2010 which aimed at developing a sustainable mango industry in Haiti. The company attributes its business success to five main factors which are unique and recognized brand , quality, marketing, global availability and ongoing innovation. This paper will explore the business environment in which Coca-Cola Company operates focusing on among other things its SWOT, competitiveness and value chain. Assessment of the General Environment The general environment consists of the external factors which affect any business. These factors are dynamic and range from Demographic, Economic, Political/legal, Socio-cultural, Technological and Global. All these affect the business of Coca-Cola Company in one way or the other, but two of the most important factors for the Coca-Cola would be the economic and technological factors. The behavior of economies of the countries in which the company transacts business has a great influence on the performance of company products in those countries. Rise in inflation and interest rates trends increases operating costs and reduces production within the industry as well as affecting demand for beverages sold in those markets. When the countries face trade deficits or surpluses, it has an impact on the exchange rate which may be favorable or unfavorable thus increasing or reducing costs of raw materials and products because of increases or decreases in the value of exports/imports. The com pany’s products in those markets are affected accordingly. Economies facing budget deficits, as opposed to surpluses, may increase taxes in order to make up for the deficits, again impacting on Coke’s business in terms of increased business costs. Increase in rates of consumption may favor the uptake of beverages sold by Coca-Cola, but increase in savings by the populace will be detrimental to the company’s business. Changes in GDP levels, as well as business cycles are additional aspects that have an influence on the industry and business in which the company operates under the economic factor. Technologically, industry as well as firm benefits and/or vulnerabilities would be associated with taking or failing to take advantage of new generational purpose technologies, research and development, converging technologies and process architectures as part of the aspects of technology. In addressing business environment, competition is a key element that always comes to mind. The five forces of competition that are employed to establish the position of the company relative to its competitors in the industry as given by Porter are potential of new entrants, bargaining power of

Development Of Performance Management Systems Case Study - 3

Development Of Performance Management Systems - Case Study Example Such definition and discussion are done below. The interest of students is in the fact that there has been a previous system. Students are therefore in an excellent position to make known the impact that the first system had on their education and their expectations for this new system Software developers are going to serve as the contractors for the software development. They will, therefore, feed beneficiaries and contract givers with information on the timeline, planning, implementation and running of the system A quality assurance team is needed to access the quality and reliability of the system to be designed. Without such as team, the schools cannot be assured that the end result will be any better than what existed before. The overall training goal is to get all employees to support the new system to be developed. This goal is broad and can only if a series of specific objectives are achieved. To this end, the following specific objectives are set for the training program 6. As noted by Stockley (2012), â€Å"A good performance management system has an employee development focus.† This means that it is the objective of the training to brainstorm employees on how their output of work can be developed through the system. A questionnaire that focuses on the impact of the training program to all stakeholders shall be developed. Through the questionnaire, the facilitator will be in a position to sample views of stakeholders on the program. Through responses to be sampled, it will be possible to tell whether or not the objectives were achieved. To make data analysis easy for discussion, both qualitative and quantitative data analysis procedures shall be used for the data collection plan. To this end, two major data collection instruments shall be designed. These are questionnaire and interview.

An Introduction Bogawantalawa Tea Marketing Essay

An Introduction Bogawantalawa Tea Marketing Essay We are one of the foremost tea exporters who manufacture a diversity of own label and private label products from the teas manufactured in own estates situated in the Golden Valley of Bogawantalawa. We control some of the premium High Grown and Low Grown Tea estates in the world manufacturing over 11 million kg per year. We present garden fresh teas at a cost efficient price and every consumer who works with us will have a exceptional occasion of dealing direct without going through middle men. In Sri Lanka Bogawantalawa is a tiny city in (Central province). It is situated at 1514 m elevation higher than sea level in the country. Located Bogawanthalawa is very well-known for its Tea estates among the country. a lot of key companies operate around the tow Majority of tea estates of the area is managed by a company called Bogawantalawa Tea Estates Ltd. Bogawantalawa Tea Estates is the largest Sri Lankan supplier. Theres a sense of mystique when talking about this valley. Known well over for 100 years, this mist enshrouded, mountain valley is known for its tea of outstanding purity and taste. Sought after by connoisseurs the world over, Bogawantalawa produce a unique blend of tea of unparalleled fragrance, flavor, aroma and sourced from this one single valley, it is meticulously handpicked, and comes to you fresh, from tea leaf to teacup. The Bogawantalawa Valley is a miracle of nature. On one side it is surrounded by one of the worlds most beautiful national parks and wilderness reserves, on the other side it is bordered by verdant mountains shrouded in mist. The ancient name of the Valley, Boghavanthalawa, literally means the plain of the gods. But it was not beauty alone that attracted the first Scottish planters to the Valley, way back in the year 1869. These first generation planters found that the extremely fertile soil and the high elevation were conducive to the production of high quality tea very high quality tea. High mountain winds and the abundant monsoonal rains induce a slower, more concentrated growth in the tea bushes. This in turn brings out a tea that is rich in its flowery bouquet and refreshing in its warm taste. 2.0 Mission Statement Bogawantalawa is a company of resourceful people who share a responsibility and commitment to attain excellence in managing the resource of the company by providing customers with high quality products. 2.1 Current market position In below chart we can identify who are the main competitors for Bogawantalawa Company and what is the current market situation of the company in Sri Lanka. High Price Low Price High Quality Low Quality Watawala Tea Cylonta Tea Lipton Tea Dilmah Tea Bogawantalawa Tea Competition Vs Price 2.2 Four Ps for Bogawantalawa Company Products Currently Bogawanthalawa Company has been mainly produced six major products. Such as Black tea, Green tea, White tea, Herbal tea, Single Estate tea, flavored tea. These products are successfully marketed in the local market and it has started to construct profits. So the company has taken a decision to enter in to a new market with their existing products. By looking at the above positioning chart we can identify Bogawanthalawa has a High quality product for medium price when compared in to the local competitors. Place The company is looking forward to move to India as their new market. So company has identified two main competitors from existing market such as TATA Tea and Hindustan Unilever Limited (HUL). Bogawantalawa Company has sold their product through their own outlets near to factory and also they have in to retail business also through supermarkets and retail shops. Price When comparing to other good brands and existing brands locally we can say that company have priced fairly for the customers. Because company have using high technology to produce the product for high quality. As an impact of using latest technology price has gone little bit up. It will be a advantage, when entering to new market to capture a potential customers company can go for a attractive pricing strategy. Promotion Tea is a product has to promote in different ways than other product. So we can use the media for give publicity first. And also we can use newspapers to give an idea what is this product and quality standards to gain customers trust. And also can have promotional campaigns in that outlets (buy two and get one free) to attract customers first into the brand. (Refer appendix 01 for more details page No 17) 2.3 SWOT analysis for Bogawantalawa Company Once the forces affecting rivalry have been recognized, the company will be in a position to identify its strengths, weakness to overcome threats and cash on the opportunities. Under the SWOT factors I have discussed about the key issues and the opportunities that company can use. (Refer appendix 01 for SWOT analysis for Bogawantalawa Company page No 17 18) 3.0 Market overview India and source of information Company has taken a decision to move in to a new market. Tea industry in India is old about 169 years. It inhabits a significant place and acting an extremely helpful part in the economy. So the company has chosen India as the potential market. Tea is an agro-based product and is subjected to vagary of nature. In the face of unfavorable agro climatic situation skilled in tea growing areas in numerous years, Indian Tea farm Industry is clever to maintain large growth in relative to quantity of Indian tea manufacture during the decade time. In India teas is a major beverage in the country. It also considered as the cheapest beverage among the beverages accessible in Indian market. The tea production  provides profitable straight employment to more workers mostly strained from the  backward and communally poor part of the community. It is also a considerable overseas replace earner and supply significant quantity of income to the country. In India tea plantations mainly situated in rural hills and diffident areas of North-eastern and Southern States. Kenya is fundamentally a CTC tea manufacturing country. While India is face to the competition from Indonesia and Sri Lanka with look upon to sell abroad of orthodox teas and from China with look upon to green tea export, it faces competition from other African countries and Kenya in exporting CTC teas. For India the foremost competitive countries in tea industry in the globe are Kenya, China, Sri Lanka, and Indonesia. Sri Lanka and Indonesia are producing largely orthod ox varieties of tea. China is the foremost producer of green tea to the market. By looking at the factors Bogawantalawa Company has decided to move in to Indian market. Appendix 02-(SWOT analysis of Tea industry in India and PEST Analysis for Indian Tea industry and source of information page No 19-22) 3.1 Special features of the Indian Tea Industry High cost due to high input cost. Low investment in Development Programme. Huge percentage old tea and Low Productivity. No main concern for Scientific Cost Management. Production dependent of agro-climatic conditions. Labour intensive. Product Life is for limited period. Same plant and same agro-practices give variations in quality in different regions. 4.0 Competitor analysis Looking at the Indian market we can identify two main competitors. Such as TATA Tea and Hindustan Unilever Limited. TATA Tea TATA Tea is the biggest perpendicularly integrated tea industry in the globe, from its  agricultural estate activity throughout to its packaging and marketing initiatives. Tata Tea Limited, also known as Tata-Tetley, is the worlds second largest producer and distributor of tea. It also involves in the farming and produce of instant tea and black tea, tea buying, and trade of tea in bulk or value added form. It offers tea mainly under the many brand names such as TATA Tea gold, TATA Tea premium, TATA Tea Agni, Tetley, Kanan Devan, and Chakra Gold. (Refer appendix 03 for SWOT analysis of TATA Tea and internal environment analysis page No 23 24) 4.1 Assumptions The company assumes to enter in to the biggest existing market in India. Because of the high quality company assume that can capture a market soon as they go to the market. Sri Lankan tea is the one of the best Tea in the world so Bogawantalawa Company is a part of it. Company is product is high quality so company assumes that their product is better than to Indian tea when comparing to the competitors. Also assume that company can capture working class of the country because mostly rich people in the country looking forward to have coffee than tea. And company assumes their pricing strategy is better than competitor. And also assume to take over a 10 to 20% market share within the five years time period. In India lot of people prefer tea so can assume demand for tea will remain as the same. 4.2 Objectives Increase the market share 15 to 20% within the five years time. Generate brand awareness within consumer target market and  business target market. Increase the quality with new technology and reduce the price than competitors. The corporation is focused on building value around its  brands to differentiate it from competitors. Improve the distribution through best known established dealers, retailers. Create a publicity operation to build brand consciousness and distinguish products superiority from competitors through emphasizing trade-sales advertising to support delivery approach. Build a long-lasting affiliation with the  buyer and is powerfully positioned in its exacting segment. To improve market share by 4% in the each year. Market share as % 1st year 2nd year 3rd year 4th year 5th year Total Market share Every year by 4% 4% 4% 4% 4% 4% 20% 5.0 Ansoffs Matrix for Bogawantalawa Tea Current Product New Product Current Market Market Penetration- Relationship marketing, industries cafeteria, retail stores, supermarkets. Product Development   Re branded, re packaged products, new flavors, and new varieties. New Market Market Development   Open outlets all over the country, New resellers, new delivery channel, online selling, make popular the brand and the logo. Diversification- Partnership activities, campaigns and knowledge exhibitions and workshops. 5.1 Marketing strategies For product development Pull strategy. Brand awareness. Heavy advertisements. To gain bargaining power of suppler. Pricing strategy Premium pricing strategy. Skim price in Order to gain the cream from the top of the demand curve. High price shall be changed, with a 30% increase as compared to the leading competitor. Product marketing strategies Massive campaigning using the concept of pull strategy. Allocation of advertisement budget at 5% A product focusing on the high class at a high price, thus a creating a niche market segment. Co branding through installation of finlays tea machine at different places in corporate sector or other business. Media campaigning regarding decaffeinated. Free samplings. Slowly but surely open outlets in other parts in the country. (Refer appendix 04 for more details on marketing strategies page No 25) 5.2 Target market Daily tea drinkers Offices (government and privet sector) Retail shops, resellers and supermarkets Restaurants, hotels and guesthouses Target market Portfolio Matrix for Bogawantalawa tea High High Business strengths Industry/ Market Attractiveness Low Low Hotels, Restaurants Daily tea drinkers Retail shops Supermarkets Offices 6.0 Porters Five Forces Industry rivalry à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Low switching costs. There are approximately700 tea companies in India hence there is intense rivalry amongst them. Market is dominated by a large number of unorganized players. Industry growth is slow. Bargaining Power of Buyers à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Not much product demarcation in terms of taste also low switching cost. There are a large numbers of buyers purchasing the manufactured goods. Buyers purchase a huge quantity of the industrys total production. The bargaining power of buyers is extremely high as the buyers have numerous options on hand. Bargaining power of suppliers à ¢Ã¢â‚¬  Ã¢â‚¬Å" [Low] There are substitute like coffee available. Suppliers product creates low switching cost. There are a large number of produces of tea in India. Threats of substitutes à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ [Moderate] Substitutes coffee, cold drinks, fresh juices Existing customers are loyal The existing products quality and performance may be better. Substitutes price may be lower. As there are so many players in the industry a price war is unavoidable. Threats of new entrants à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Encouraging government policies like food and beverages act. Large untapped rural markets for branded tea segment in rural India and Indian tea in global markets. 6.1 Porters Strategic Matrix Low cost High cost Narrow Broad Competitive Scope Source of competitive advantage Cost Leadership Differentiation Bogawantalawa Company Cost Focus Differentiation Focus Bogawantalawa Company chooses the Differentiation strategy because it involves creation company goods unlike from and more smart from competitors. Company do this depends on the accurate nature of tea industry and of the products and services themselves, but will naturally involve durability, also brand image, functionality, support and features that companys consumers value. To make a winner of a Differentiation strategy, companies require, Good research, development and innovation. The ability to deliver high-quality tea products. Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings. 7.0 Branding Strategy Make Your Global Brands Local Use Local Brands to Establish a Market Presence Grow Your Own Local Brands When Possible Recognize That Brands May Mean Something Completely Different Address the Liabilities of Global Brands Increasing customer loyalty Contribute to unproductive expenditures in operational areas that contradict what company brand stands for Company can modify ads, but the fundamentals of slogan, logo, and color need to basically look the same. Make small changes over time so that consumers wont get puzzled and lose the product. After all, if company change ad too much and consumers dont recognize it, then company just lost all of the good will, appreciation, and trust that company have built up with branding strategy over time.  If company does want to make huge changes all at once, then company wants to tell consumers about it. Company will need to momentarily increase advertising budget so that company can keep consumers educated, and not lose them. Company might consider a direct mail campaign, or television advertisements etc. company will want to change them regularly because if not it will get really bored with the branding strategy. Until the consumer is serious about making a purchase, they wont really pay close concentration to ads. Company will feel familiar to them because they have seen ads 100 times, but only when they are ready will they really read it. Same old boring advertisement will not bore customers. Do not change the overall look and feel of ads unless you dont get the sales as company expected. (Refer appendix 05 for Brand Positioning Matrix page No 26) 7.1 Positioning Statement A brands position refers to its place in the customers minds. Positioning creates a unique space for a brand, and succinctly articulates the position to the brands core target audience. The company wants to make customers mind if goes to make a tea, that time remember what the tea there is using. Bogawantalawa Company theme is quality tea for everyone they have target the audience who loves the tea can use Black tea and who willing to reduce the weight can use green tea.etc. 7.2 Product Strategy Product strategy based on the most current company and product vision. Product differentiation strategy when company and competing firms offer a product that fulfills the same need. In a product-differentiation strategy, company goal is to put distance between your product and competitors product. Essentially, competitor sells tea A, but you Sell tea B, in company strategy, company need to produce tea B so that tea lovers find Bogawantalawa tea to be superior to companies competitors. price-based product strategy, the goods is designed according to such things as cost-plus pricing that where company set the price of the product at the production cost plus a specific profit margin, value-based pricing that where the price is derived according to the products value in relation to competitors products, and target-return pricing that where you set a price in order to receive a certain profit return. Market share Market growth rate Low High Low High Product strategy Boston Matrix Star Question mark ? Cash Cow $ Dog By doing a market survey can find how products come to the BCG matrix. After looking at the matrix cash cow products and star products will be marketed. 7.3 Pricing strategy The point is here Bogawantalawa Tea Company cannot set a price that is too high because competitors will attract by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there five price level fixing seem appropriate. (Refer appendix 06 for more details on pricing strategy page No 27) 7.4 Distribution strategy (Place) Tea will be distributed by these channels; supermarkets, independent food stores, convenience stores, multiple grocers, Bogawantalawa outlets and direct sales. (Refer appendix 07 for more details on distribution strategy and the action plan for five years page No 28) 7.5 Promotion strategies Promotional activities will convey that the clear massage of Bogawantalawa Tea is a healthy drink for daily tea drinkers, sporty and young and any generation who simply enjoy taking care of the body and the pure taste of a tea. There are some product promotional strategies such as TV advertisements, Radio, Magazines, outdoors, personal selling, public relations and publicity. (Refer appendix 08 for more details on promotional strategies page No 29) 8.0 Assumed budget and Risk management Risk management involves assessing and quantifying business risks, then taking measures to manage or reduce them. Its purpose is to generate ideas and promote good practice for those involved in the business of managing risk. All too often assessments of risk are crudely made and the consequences of getting things wrong can be serious, including lost opportunities, loss of business and loss of reputation. Administration the competitors in the market also will be an additional risk. This can be prevented by providing different and more quality products to the customers. Then the customers will not try to move towards the competitive companies in the market. And also Market Risk includes interest rate risk, foreign currency risk, and investment portfolio risk. Interest Rate Risk is the risk of financial loss from changes in market interest rates. As strategic risks we can say that, Governance Risk is the risk of having an inadequate structure or body to make effective decisions. Budget By having a budget companies can allocate the resources as they wanted. And also budget will help for the company to have an idea about potential expenses and fast expenses of the company. (Refer appendix 09 for assumed Budget page No 30) 9.0 Conclusion In this report included a five years marketing plan for Bogawantalawa Company. In this report, I have discussed about how Bogawantalawa Tea industry willing to move to new market in India and how to use suitable strategies and how to market the product in very competitive environment. For get to know about environment I have done a research on competitor SWOT, PEST analysis to get a better understanding about the environment. Also I have use some theoretical matrixes to get a clear idea how the markets moves and what are the products that we should market. And also I have discussed about pricing and better promotional strategies that company will find comfortable at last I have given some recommendations that would help the Bogawantalawa Company for potential achievement and capture market share in five years time. 10.0 Recommendations As recommendations for potential success we can suggest that Increase number of service outlets, In recent times there have been numerous tea and coffee shops bounce up in cities like Mumbai, Delhi, Bangalore etc Tea house shpul beset up in a similar fashion and premium quality teas should be served at these outlets. And also strategic alliance, Tie up with own range of five star hotels to supply premium quality tea also with lower end three star hotel and also local eateries. Tie-up with airlines, caterers etc to promote Bogawantalawa tea to the market. By tie up with these companies it will easy to build relationship with corporate customers and build a good customer relationship and also make popular the tea through them. And also own depots, To start own depots of Bogawantalawa Tea so that they can sell loose tea thus reducing cost of packing which will also reduce the Vat additional charges. Thus masses from lower income group would be effectively targeted. And also Launching of flavored teas bamboo cups in china bring it to India too. Launching of more flavors in India. And also Increase profit margins for retailers to achieve higher sales volume as they are the main influencing factors in lower income group people. And also providing a bundle pack like a small tea sachet free with 100 grams pack of  biscuits. 11.0 Reference Johnson, G, 2008. Exploring Corporate Strategy. 5th ed. Prentice Hall: Financial Times. Bohlander, Snell, 2007. Human Resource Management. 4th ed. USA: Thomson Higher Education. Jordan, Roass, 2006. Corporate Finance Fundamentals. 5th ed. Singapore: McGraw Hill. Global tea industry. 2011. Globa tea industry. [ONLINE] Available at: http://www.scribd.com/doc/28455965/Study-into-the-tea-industry-of-India. [Accessed 03 January 12]. India tea. 2011. India tea. [ONLINE] Available at: http://www1.american.edu/TED/indiatea.htm. [Accessed 04 January 12]. Four Ps for Bogawantalawa Company. 2011. Four Ps for Bogawantalawa Company. [ONLINE] Available at: http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BOPL:SL. [Accessed 06 January 12]. Bogawantalawa Company. 2011. Bogawantalawa Company. [ONLINE] Available at: http://www.bplteas.com. [Accessed 06 January 12]. swot analysis india. 2011. swot analysis india. [ONLINE] Available at: http://www.indiadairy.com/ind_swot.html. [Accessed 07 January 12]. PESt analysis india. 2011. PESt analysis india. [ONLINE] Available at: http://www.scribd.com/doc/29980456/PESTLE-Analysis-of-India. [Accessed 09 January 12]. Competitor analysis . 2011. Competitor analysis . [ONLINE] Available at: http://tutor2u.net/business/strategy/competitor_analysis.htm. [Accessed 10 January 12]. Ansoffs Matrix . 2011. Ansoffs Matrix . [ONLINE] Available at: http://www.slideshare.net/sethaphat/starbucks-presentation-presentation. [Accessed 11 January 12]. BCG Matrix. 2011. BCG Matrix. [ONLINE] Available at: http://www.slideshare.net/prasadshahane/hul-final. [Accessed 11 January 12]. 12.0 Appendix 01 Current market position Promotion Insistent Marketing Strategy Bogawantalawa can take benefit of the encouraging force down on the health repayment on tea to enhance the sales of its ice tea product line. Foundation of its media releases and promotion campaigns Company can exercise current studies on the health repayment on tea. Improve Packaging The Bogawantalawa flavored Tea are available locally in two sizes, the 500g packet and 1Kg packet. Bogawantalawa can come up with additional wrapping sizes to make sure that customers will have additional choices and that Bogawantalawa flavored Tea will be simply and willingly accessible to customers. SWOT analysis for Bogawantalawa Company Strengths When we looking at the strengths of Bogawantalawa Company we can identify that company has a old industry record, long experience, new technical and man power skills, good research and development support, mostly they pick tea from their own estates so cost advantage, assets leverage, effective communication, innovations through experience in the company, loyal customers from long time because of the image of the company and the high quality, also market share leadership, strong management team, strong brand equity, every company should have financial sustainability so this will be great advantage for the Bogawantalawa company, strong supply chain, and having fair product price among the competitors. And also the quality control within the company is good. Company having a strong image in the local market, so it will be advantage when moving into new market. Weakness Basically min development investment, stagnant production, less effective cost management, declining exports are major weakness can see from the Bogawantalawa Company but there are some more such as diseconomies of scale, low R D, less online presence, less diversified, weak real-estate, the facility for the production of the tea have become obsolete. The growing stock is old and has lost productivity. Factory modernization is slow and there is an imbalance in the production ratio of orthodox. The productivity is low when comparing to the international players. Above mentions the main and weaknesses of the Bogawantalawa Company. Opportunities As opportunities we can see that quality and brand equity, export potential, big domestic market, financial institutional support, acquisitions, financial markets, emerging markets and expansion abroad, innovation, go through online selling and online marketing, takeovers, world demand is for black tea expected grow rate is 3.2% per year. The substantial part of demand coming from the developing counties, particularly middle east and CIS countries which has preference of orthodox tea. Also CIS counties willing to buy who providing good and quality product so this will be potential opportunity for the company. The future consumption potential in other markets is so high. Company produces a wide array of tea, from high quality light tea to strong dark tea. It can exploit this ability to expand the product line and diversify into related products. These are the major opportunities that company has identified. Threats Threats for the company such as open global competition, low cost in some countries (Kenya), uncertain price, cheaper technology, economic slowdown, external changes (governments, Tax and regulations, politics.etc), exchange rates fluctuations, maturing categories products, price wars and also product substitution such as soft drinks and coffee. Kenya has overtaken the Sri Lanka as the worlds largest exporter of tea, the technology development and product development is low when comparing to the competitors because of the cost factor. Stagnant infrastructure development may decrease the industrys ability to compete internationally. These are the main threats that Bogawantalawa Company has been facing on. Appendix 02 SWOT analysis of Tea industry in India Strengths We can see that main Strengths are such as Technical Manpower Skill- Due to a huge population base in India Technical and manpower Skill is available in plentiful. And also Demand for tea has been growing at some 2% per annum and should accelerate further. And good Research Support by tea growers has will help industry grow further. Weaknesses Major weaknesses are such as Supply from more efficient players like Kenya, China, Sri lanka. And also Labor intensive industry- The second generation labors is unwilling to join this industry therefore it could pretense a problem of skilled manpower in the near future. And also No efficient Cost Management system adopted by industries and other regulatory  bodies, and Declining Export of India over the years. Opportunities It will be benefit for the companies who exist for achieve future opportunities. The main opportunities are to come up with new flavors and formulation of the tea, tea houses to popularize the impression of tea in India, also Export Potential if India can increase its production capacity, and To make tea more acceptable and fashionable like coffee and Large untapped rural market for branded tea companies lile Hul and Tata Tea. These are the main opportunities can gather from the environment. Threats When we look at the environment of the India we can see that there are four main threats for the tea industry such as Low Cost in some countries like China, Sri Lanka and Kenya, Cost escalation on account of increase in the cost of production, Import of Tea from other countries and also global competition. PEST Analysis for Indian Tea industry Political factors Trade Agreements Employment laws Tax policy Trade restriction and Tariffs Political stability Environmental regulations Industry specific regulations Economic factors Demand for food and beverages Customers buying power Exchange rate and taxation Economic growth Foreign Investment Foreign Investment Interest Rate Raw material Availability Social factors Population growth rate Health Consciousness Social cultural changes Trend of Buyers Career attitude Consumer preference Change in life style and occupation Education Technological factors Advances in manufacturing IT developments Research and development activities Industrial