Marketing Strategy Of Marketing Strategies Essay - 787 Words

Digital Marketing 1 Pack, 1 Vaccine Campaign Tutor : Foteini Yu-Jin Lin (M00551247) Word count : 1132 words Abstract This report presents the keys of successful marketing, such as, creative movement, powerful emotion, and useful way and so on. Furthermore, this report evaluates Pampers ‘1 PACK, 1 VACCINE’ campaign. At the final section this report gives two suggestions for Pampers. Contents Contents Abstract1 Contents2 Introduction 3 Aim3 Background 3 Methodology3 What makes a marketing campaign successful (FINDING)4 PG and Pampers with UNICEF (Finding) 5 PG5 Pampers with UNICEF 5 Analysis of ‘1 Pack, 1 Vaccine’ campaign6 Suggestions Conclusion 7 REFERENCE LIST 8 Introduction Aim The purpose of this report is to research the successful factors of today’s marketing and how they use digital marketing and social media, and to analyse the success of Pampers UNICEF’s launching of ‘1 PACK, 1 VACCINE’ campaign. Furthermore, this report also gives suggestions for the improvement. Background Pampers belongs to PG company and has a partnership with UNICEF. In addition, this report has chosen this topic because nowadays marketers are usually using commercial campaign to sell their products. On the other hand, people use social technology to do most of things in their life including shopping. Methodology Data and research of this report are based on secondary research mainly from online articles, books and videos. The analysis of the campaign is based on the findings from ProcterShow MoreRelatedMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? 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Carrie Chapter One Free Essays

string(67) " the elusive stamp of hurt was already marked clearly in her eyes\." News item from the Westover (Me.) weekly Enterprise, August 19, 1966: RAIN OF STONES REPORTED It was reliably reported by several persons that a rain of stones fell from a clear blue sky on Carlin Street in the town of Chamberlain on August 17th. The stones fell principally on the home of Mrs Margaret White, damaging the roof extensively and ruining two gutters and a downspout valued at approximately $25. We will write a custom essay sample on Carrie Chapter One or any similar topic only for you Order Now Mrs White, a widow, lives with her three-year-old daughter, Carietta. Mrs White could not be reached for comment. Nobody was really surprised when it happened, not really, not at the subconscious level where savage things grow. On the surface, all the girls in the shower room were shocked, thrilled, ashamed, or simply glad that the White bitch had taken it in the mouth again. Some of them might also have claimed surprise, but of course their claim was untrue. Carrie had been going to school with some of them since the first grade, and this had been building since that time, building slowly and immutably, in accordance with all the laws that govern human nature, building with all the steadiness of a chain reaction approaching critical mass. What none of them knew, of course, was that Carrie White was telekinetic. Graffiti scratched on a desk of the Barker Street Grammar school in Chamberlain: Carrie White eats shit. The locker room was filled with shouts, echoes, and the subterranean sound of showers splashing on tile. The girls had been playing volleyball in Period One, and their morning sweat was light and eager. Girls stretched and writhed under the hot water, squalling, flicking water, squirting white bars of soap from hand to hand. Carrie stood among them stolidly a frog among swans. She was a chunky girl with pimples on her neck and back and buttocks, her wet hair completely without colour. It rested against her face with dispirited sogginess and she simply stood, head slightly bent, letting the water splat against her flesh and roll off. She looked the part of the sacrificial goat, the constant butt, believer in left-handed monkey wrenches, perpetual foul-up, and she was. She wished forlornly and constantly that Ewen High had individual-and thus private-showers, like the high schools at Andover or Boxford. They stared. They always stared. Showers turning off one by one, girls stepping out, removing pastel bathing caps, towelling, spraying deodorant, checking the clock over the door. Bras were hooked, underpants stepped into. Steam hung in the air; the place might have been an Egyptian bathhouse except for the constant rumble of the Jacuzzi whirlpool bath in the corner. Calls and catcalls rebounded with all the snap and flicker of billiard balls after a hard break. ‘-so Tommy said he hated it on me and I-‘ ‘-I’m going with my sister and her husband. He picks his nose but so does she, so they’re very-‘ ‘-shower after school and-‘ ‘-too cheap to spend a goddam penny so Cindi and I-‘ Miss Desjardin, their slim, nonbreasted gym teacher, stepped in, craned her-neck around briefly, and slapped her hands together once, smartly. ‘What are you waiting for, Carrie? Doom? Bell in five minutes.’ Her shorts were blinding white, her legs not too curved but striking in their unobtrusive muscularity. A silver whistle, won in college archery competition, hung around her neck. The girls giggled and Carrie looked up, her eyes slow and dazed from the heat and the steady, pounding roar of the water. ‘Ohuh?’ It was a strangely froggy sound, grotesquely apt, and the girls giggled again. Sue Snell had whipped a towel from her hair with the speed of a magician embarking on a wondrous feat and began to comb rapidly. Miss Desjardin made an irritated cranking gesture at Carrie and stepped out. Carrie turned off the shower. It died in a drip and a gurgle. It wasn’t until she stepped out that they all saw the blood running down her leg. From The Shadow Exploded. Documented Facts and Specific Conclusions Derived from the Case of Carietta White, by David R. Congress (Tulane University Press: 1981), p. 34: It can hardly be disputed that failure to note specific instances of telekinesis during the White girl’s earlier years must be attributed to the conclusions offered by White and Steams in their paper Telekinesis: A Wild Talent Revisited-that the ability to move objects by effort of the will alone comes to the fore only in moments of extreme personal stress. The talent is well hidden indeed; how else could it have remained submerged for centuries with only the tip of the iceberg showing above a sea of quackery? We have only skimpy hearsay evidence upon which to lay our foundation in this case, but even this is enough to indicate that a ‘TK’ potential of immense magnitude existed within Carrie White. The great tragedy is that we are now all Monday-morning quarterbacks †¦ ‘Per-iod!’ The catcall came first from Chris Hargensen. It struck the tiled walls, rebounded, and struck again. Sue Snell gasped laughter from her nose and felt an odd, vexing mixture of hate, revulsion, exasperation, and pity. She just looked so dumb, standing there, not knowing what was going on. God, you’d think she never ‘PER-iod!’ It was becoming a chant, an incantation. Someone in the back-ground (perhaps Hargensen again, Sue couldn’t tell in the jungle of echoes) was yelling ‘Plug it up!’ with hoarse, uninhibited abandon. ‘PER-iod, PER-iod, PER-iod!’ Carrie stood dumbly in the centre of a forming circle, water rolling from her skin in beads. She stood like a patient ox, aware that the joke was on her (as always), dumbly embarrassed but unsurprised. Sue felt welling disgust as the first dark drops of menstrual blood struck the tile in dime-sized drops. ‘For God’s sake Carrie, you got your period!’ Sue cried. ‘Clean yourself up!’ ‘Ohuh?’ She looked around bovinely. Her hair stuck to her cheeks in a curving helmet shape. There was a cluster of acne on one shoulder. At sixteen, the elusive stamp of hurt was already marked clearly in her eyes. You read "Carrie Chapter One" in category "Essay examples" ‘She thinks they’re for lipstick!’ Ruth Grogan suddenly shouted with cryptic glee, and then burst into a shriek of laughter. Sue remembered the comment later and fitted it Into a general picture, but now it was only another senseless sound in the confusion. Sixteen? She was thinking. She must know what’s happening, she†¦ More droplets of blood. Carrie still blinked around at her classmates in slow bewilderment. Helen Shyres turned around and made mock throwingup gestures. ‘You’re bleeding!’ Sue yelled suddenly, furiously. ‘You’re bleeding, you big dumb pudding!’ Carrie looked down at herself. She shrieked. The sound was very loud in the humid locker room. A tampon suddenly struck her in the chest and fell with a plop at her feet. A red flower stained the absorbent cotton and spread. Then the laughter, disgusted, contemptuous, horrified, seemed to rise and bloom into something jagged and ugly, and the girls were bombarding her with tampons and sanitary napkins, some from purses, some from the broken dispenser on the wall. They flew like snow and the chant became: ‘Plug it up. Plug it up. Plug it-‘ Sue was throwing them too, throwing and chanting with the rest, not really sure what she was doing – a charm had occurred to her mind and it glowed there like neon: There’s no harm in it really no harm in it really no harm-It was still flashing and glowing, reassuringly, when Carrie suddenly began to howl and back away, flailing her arms and grunting and gobbling. The girls stopped, realizing that fission and explosion had finally been reached. It was at this point, when looking back, that some of them would claim surprise. Yet there had been all these years, all these years of let’s short-sheet Carrie’s bed at Christian Youth Camp and I found this love letter from Carrie to Flash Bobby Pickett let’s copy it and pass it around and hide her underpants somewhere and put this snake in her shoe and duck her again, duck her again: Carrie tagging along stubbornly on biking trips, known one year as pudd’n and the next year as truck-face, always smelling sweaty, not able to catch up; catching poison ivy from urinating in the bushes and everyone finding out (hey, scratch-ass, your bum itch?). Billy Preston putting peanut butter in her hair that time she fell asleep in study hall; the pinches, the legs outstretched in school aisles to trip her up, the books knocked from her desk, the obscene postcard tucked into her purse; Ca rrie on the church picnic and kneeling down clumsily to pray and the seam of her old madras skirt splitting along the zipper like the sound of a huge windbreakage; Carrie always missing the ball, even in kickball, failing on her face in Modern Dancing during their sophomore year and chipping a tooth, running into the net during volleyball; wearing stockings that were always run, running, or about to run, always showing sweat stains under the arms of her blouses; even the time Chris Hargensen called up after school from the Kelly Fruit Company downtown and asked her if she knew that pig poop was spelled C-A-R-R-I-E: Suddenly all this and the critical mass was reached. The ultimate shit-on, grossout, put-down, long searched for, was found. Fission. She backed away, howling in the new silence, fat forearms crossing her face, a tampon stuck in the middle of her pubic hair. The girls watched her, their eyes shining solemnly. Carrie backed into the side of one of the four large shower compartments and slowly collapsed into a sitting position. Slow, helpless groans jerked out of her. Her eyes rolled with wet whiteness, like the eyes of a hog in the slaughtering pen. Sue said slowly, hesitantly: ‘I think this must be the first time she ever-‘ That was when the door pumped open with a flat and hurried bang and Miss Desjardin burst in to see what the matter was. From The Shadow Exploded (p. 41): Both medical and psychological writers on the subject are in agreement that Carrie White’s exceptionally late and traumatic commencement of the menstrual cycle might well have provided the trigger for her latent talent. It seems incredible that, as late as 1979, Carrie knew nothing of the mature woman’s monthly cycle. It is nearly as incredible to believe that the girl’s mother would permit her daughter to reach the age of nearly seventeen without consulting a gynaecologist concerning the daughter’s failure to menstruate. Yet the facts are incontrovertible. When Carrie White realized she was bleeding from the vaginal opening, she had no idea of what was taking place. She was innocent of the entire concept of menstruation. One of her surviving classmates, Ruth Grogan, tells of entering the girls’ locker room at Ewen High School the year before the events we are concerned with and seeing Carrie using a tampon to blot her lipstick with. At that time Miss Grogan said: ‘What the hell are you up to?’ Miss White replied: ‘Isn’t this right?’ Miss Grogan then replied: ‘Sure. Sure it is.’ Ruth Grogan let a number of her girl friends in on this (she later told this interviewer she thought it was ‘sorta cute’), and if anyone tried in the future to inform Carrie of the true purpose of what she was using to make up with, she apparently dismissed the explanation as an attempt to pull her leg. This was a facet of her life that she had become exceedingly wary of†¦ When the girls were gone to their Period Two classes and the bell had been silenced (several of them had slipped quietly out the back door before Miss Desjardin could begin to take names), Miss Desjardin employed the standard tactic for hysterics: She slapped Carrie smartly across the face. She hardly would have admitted the pleasure the act gave her, and she certainly would have denied that she regarded Carrie as a fat, whiny bag of lard. A first-year teacher, she still believed that she thought all children were good. Carrie looked up at her dumbly, face still contorted and working. ‘M-M-Miss D-D-Des-D-‘ ‘Get up,’ Miss Desjardin said dispassionately. ‘Get up and tend to yourself.’ ‘I’m bleeding to death!’ Carrie screamed, and one blind, searching hand came up and clutched Miss Desjardin’s white shorts. It left a bloody handprint. ‘I †¦ you . . .’ The gym teacher’s face contorted into a pucker of disgust, and she suddenly hurled Came, stumbling, to her feet ‘Get over there!’ Carrie stood swaying between the showers and the wall with its dime sanitary-napkin dispenser, slumped over, breasts pointing at the floor, her arms dangling limply. She looked like an ape. Her eyes were shiny and blank. ‘Now,’ Miss Desjardin said with hissing, deadly emphasis, ‘you take one of those napkins out †¦ no, never mind the coin slot, it’s broken anyway†¦ take one and†¦ damn it, will you do it! You act as if you never had a period before.’ ‘Period?’ Carrie said. Her expression of complete unbelief was too genuine, too full of dumb and hopeless horror, to be ignored or denied. A terrible and black foreknowledge grew in Rita Desjardin’s mind. It was incredible, could not be. She herself had begun menstruation shortly after her eleventh birthday and had gone to the head of the stairs to yell down excitedly: ‘Hey, Mum, I’m on the rag!’ ‘Carrie?’ she said now. She advanced toward the girl. ‘Carrie?’ Carrie flinched away. At the same instant, a rack of softball bats in the corner fell over with a large, echoing bang. They rolled every which way, making Desjardin jump. ‘Carrie, is this your first period?’ But now that the thought had been admitted, she hardly had to ask. The blood was dark and flowing with terrible heaviness. Both of Carrie’s legs were smeared and splattered with it, as though she had waded through a river of blood. ‘It hurts,’ Carrie groaned. ‘My stomach †¦Ã¢â‚¬â„¢ ‘That passes,’ Miss Desjardin said. Pity and self-shame met in her and mixed uneasily. ‘You have to †¦ uh, stop the flow of blood. You-‘ There was a bright flash overhead, followed by a flashgunlike pop as a lightbulb sizzled and went out. Miss Desjardin cried out with surprise, and it occurred to her (the whole damn place is falling in) that this kind of thing always seemed to happen around Carrie when she was upset, as if bad luck dogged her every step. The thought was gone almost as quickly as it had come. She took one of the sanitary napkins from the broken dispenser and unwrapped it. ‘Look,’ she said, ‘Like this-‘ From The Shadow Exploded (p. 54): Carrie White’s mother, Margaret White, gave birth to her daughter on September 21, 1963, under circumstances which can only be termed bizarre. In fact, an overview of the Came White case leaves the careful student with one feeling ascendant over all others: that Carrie was the only issue of a family as odd as any that has ever been brought to popular attention. As noted earlier, Ralph White died in February of 1963 when a steel girder fell out of a carrying sling on a housing-project job in Portland. Mrs White continued to live alone in their suburban Chamberlain bungalow. Due to the White’s near-fanatical fundamentalist religious beliefs, Mrs White had no friends to see her through her period of bereavement. And when her labour began seven months later, she was alone. At approximately 1:30 P.M. on September 21, the neighbours on Carlin Street began to hear screams from the White bungalow. The police, however, were not summoned to the scene until after 6:00 P.M. We are left with two unappetizing alternatives to explain this time lag: Either Mrs White’s neighbours on the street did not wish to become involved in a police investigation, or dislike for her had become so strong that they deliberately adopted a wait-and-see attitude. Mrs Georgia McLaughlin, the only one of the three remaining residents who were on the street at that time and who would talk to me, said that she did not call the police because she thought the screams had something to do with ‘holy rollin’.’ When the police did arrive at 6:22 P.M. the screams had become irregular. Mrs White was found in her bed upstairs, and the investigating officer, Thomas G. Mearton. at first thought she had been the victim of an assault. The bed was drenched with blood, and a butcher knife lay on the floor. It was only then that he saw the baby, still partially wrapped in the placental membrane, at Mrs White’s breast. She had apparently cut the umbilical cord herself with the knife. It staggers both imagination and belief to advance the hypothesis that Mrs Margaret White did not know she was pregnant, or even understand what the word entails, and recent scholars such as J. W. Bankson and George Felding have made a more reasonable case for the hypothesis that the concept, linked irrevocably in her mind with the ‘sin’ of intercourse, had been blocked entirely from her mind. She may simply have refused to believe that such a thing could happen to her. We have records of at least three letters to a friend in Kenosha, Wisconsin, that seem to prove conclusively that Mrs White believed, from her fifth month on, that she had ‘a cancer of the womanly parts’ and would soon join her husband in heaven †¦ When Miss Desjardin led Carrie up to the office fifteen minutes later, the halls were mercifully empty. Classes droned onwards behind closed doors. Carrie’s shrieks had finally ended, but she had continued to weep with steady regularity. Desjardin had finally placed the napkin herself, cleaned the girl up with wet paper towels, and gotten her back into her plain cotton underpants. She tried twice to explain the commonplace reality of menstruation, but Carrie clapped her hands over her ears and continued to cry. Mr Morton, the assistant principal, was out of his office in a flash when they entered. Billy deLois and Henry Trennant, two boys waiting for the lecture due them for cutting French I, goggled around from their chairs. ‘Come in,’ Mr Morton said briskly. ‘Come right in.’ He glared over Desjardin’s shoulder at the boys, who were staring at the bloody handprint on her shorts. ‘What are YOU looking at?’ ‘Blood,’ Henry said, and smiled with a kind of vacuous surprise. ‘Two detention periods,’ Morton snapped. He glanced down at the bloody handprint and blinked. He closed the door behind them and began pawing through the top drawer of his filing cabinet for a school accident form. ‘Are you all right, uh-?’ ‘Carrie,’ Desjardin supplied. ‘Carrie White.’ Mr Morton had finally located an accident form. There was a large coffee stain on it. ‘You won’t need that, Mr Morton.’ ‘I suppose it was the trampoline. We just †¦ I won’t?’ ‘No. But I think Carrie should be allowed to go home for the rest of the day. She’s had a rather frightening experience.’ Her eyes flashed a signal which he caught but could not interpret. ‘Yes, okay, if you say so. Good. Fine.’ Morton crumpled the form back into the filing cabinet, slammed it shut with his thumb in the drawer, and grunted. He whirled gracefully to the door, yanked it open, glared at Billy and Henry, and called: ‘Miss Fish, could we have a dismissal slip here, please? Carrie Wright.’ ‘White,’ said Miss Desjardin. ‘White,’ Morton agreed. Billy deLois sniggered. ‘Week’s detention!’ Morton barked. A blood blister was forming under his thumbnail. Hurt like hell. Carrie’s steady, monotonous weeping went on and on. Miss Fish brought the yellow dismissal slip and Morton scrawled his initials on it with his silver pocket pencil, wincing at the pressure on his wounded thumb. ‘Do you need a ride, Cassie?’ he asked. ‘We can call a cab if you need one.’ She shook her head. He noticed with distaste that a large bubble of green mucus had formed at one nostril. Morton looked over her head and at Miss Desjardin. How to cite Carrie Chapter One, Essay examples

Load Shedding in Pakistan free essay sample

Electricity load shedding in Pakistan has increased manifold. Minister of water and power Raja Pervaiz Ashraf assured that electricity load shedding would be done according to time schedule. He assured that electricity load shedding will finish by the end of the year 2009 but instead it is doubled what it was in the past year 2009. It is big failure of the government of Pakistan. No country can make progress without electricity. Recent government measures of holiday on Saturday and other saving methods have reduced load shedding but not significantly. Here I want to reveal one big waste of electricity by WAPDA, LESCO and other cities electricity board employees. One low grade LESCO employee told me that he is getting 2,100 units free electricity per month. He told that senior officers are getting 7,000 units and more free electricity per month. So, these employees are getting free electricity equal to their salaries. All this free electricity is being wasted on numerous air conditioners or selling to other rich people. We will write a custom essay sample on Load Shedding in Pakistan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Holiday on Saturday is loss for backward Pakistani nation since already government office procedures are dead slow. Protests are taking place around the country. People of advanced countries cannot imagine to live in such circumstances for a single day. I have never seen such a intense electricity load-shedding during my whole life. Minister of water and power Raja Pervaiz Ashraf failed to fulfill his promises. Electricity load-shedding is one of the biggest issue in Pakistan including poverty and unemployment. Government should take drastic measure to finish this electricity load-shedding. Pakistani nation is unhappy that government and opposition is busy in other legislative issues instead of resolving these primary issues. I challenge that I can resolve electricity load-shedding issue in one year if I become minister or high official of ministry of power. On February 06, 2010 there was eight hours of continuous load shedding. Such shutdown takes place one day every week on the pretext of maintenance. Local LESCO employees told that this shut down takes place from local Grid station. SDO and XEN never attend their mobiles. There numbers are provided on electricity bills as a joke. Similarly other responsible authorities concerned with load-shedding are not attending their phones. I talked to PS of LESCO chief executive and suggested him to suspend such staff who are not fulfilling their duties. There is another very unjust aspect of electricity load shedding. There is no or less electricity load shedding in officer’s colonies or in rich posh areas. Always equal treatment is suggested by all national and international organizations. There must be equal time of electricity load shedding for every part of Lahore. Further electricity load shedding is being used as a weapon in order to obstruct people from work. This type of electricity load shedding happens any time without any time table. Political parties have joined hand for forming coalition government but people are facing inexpressible difficulties. Now political parties should work together for the resolution of important issues like electricity load-shedding and people’s poverty.