An Introduction Bogawantalawa Tea Marketing Essay

An Introduction Bogawantalawa Tea Marketing Essay We are one of the foremost tea exporters who manufacture a diversity of own label and private label products from the teas manufactured in own estates situated in the Golden Valley of Bogawantalawa. We control some of the premium High Grown and Low Grown Tea estates in the world manufacturing over 11 million kg per year. We present garden fresh teas at a cost efficient price and every consumer who works with us will have a exceptional occasion of dealing direct without going through middle men. In Sri Lanka Bogawantalawa is a tiny city in (Central province). It is situated at 1514 m elevation higher than sea level in the country. Located Bogawanthalawa is very well-known for its Tea estates among the country. a lot of key companies operate around the tow Majority of tea estates of the area is managed by a company called Bogawantalawa Tea Estates Ltd. Bogawantalawa Tea Estates is the largest Sri Lankan supplier. Theres a sense of mystique when talking about this valley. Known well over for 100 years, this mist enshrouded, mountain valley is known for its tea of outstanding purity and taste. Sought after by connoisseurs the world over, Bogawantalawa produce a unique blend of tea of unparalleled fragrance, flavor, aroma and sourced from this one single valley, it is meticulously handpicked, and comes to you fresh, from tea leaf to teacup. The Bogawantalawa Valley is a miracle of nature. On one side it is surrounded by one of the worlds most beautiful national parks and wilderness reserves, on the other side it is bordered by verdant mountains shrouded in mist. The ancient name of the Valley, Boghavanthalawa, literally means the plain of the gods. But it was not beauty alone that attracted the first Scottish planters to the Valley, way back in the year 1869. These first generation planters found that the extremely fertile soil and the high elevation were conducive to the production of high quality tea very high quality tea. High mountain winds and the abundant monsoonal rains induce a slower, more concentrated growth in the tea bushes. This in turn brings out a tea that is rich in its flowery bouquet and refreshing in its warm taste. 2.0 Mission Statement Bogawantalawa is a company of resourceful people who share a responsibility and commitment to attain excellence in managing the resource of the company by providing customers with high quality products. 2.1 Current market position In below chart we can identify who are the main competitors for Bogawantalawa Company and what is the current market situation of the company in Sri Lanka. High Price Low Price High Quality Low Quality Watawala Tea Cylonta Tea Lipton Tea Dilmah Tea Bogawantalawa Tea Competition Vs Price 2.2 Four Ps for Bogawantalawa Company Products Currently Bogawanthalawa Company has been mainly produced six major products. Such as Black tea, Green tea, White tea, Herbal tea, Single Estate tea, flavored tea. These products are successfully marketed in the local market and it has started to construct profits. So the company has taken a decision to enter in to a new market with their existing products. By looking at the above positioning chart we can identify Bogawanthalawa has a High quality product for medium price when compared in to the local competitors. Place The company is looking forward to move to India as their new market. So company has identified two main competitors from existing market such as TATA Tea and Hindustan Unilever Limited (HUL). Bogawantalawa Company has sold their product through their own outlets near to factory and also they have in to retail business also through supermarkets and retail shops. Price When comparing to other good brands and existing brands locally we can say that company have priced fairly for the customers. Because company have using high technology to produce the product for high quality. As an impact of using latest technology price has gone little bit up. It will be a advantage, when entering to new market to capture a potential customers company can go for a attractive pricing strategy. Promotion Tea is a product has to promote in different ways than other product. So we can use the media for give publicity first. And also we can use newspapers to give an idea what is this product and quality standards to gain customers trust. And also can have promotional campaigns in that outlets (buy two and get one free) to attract customers first into the brand. (Refer appendix 01 for more details page No 17) 2.3 SWOT analysis for Bogawantalawa Company Once the forces affecting rivalry have been recognized, the company will be in a position to identify its strengths, weakness to overcome threats and cash on the opportunities. Under the SWOT factors I have discussed about the key issues and the opportunities that company can use. (Refer appendix 01 for SWOT analysis for Bogawantalawa Company page No 17 18) 3.0 Market overview India and source of information Company has taken a decision to move in to a new market. Tea industry in India is old about 169 years. It inhabits a significant place and acting an extremely helpful part in the economy. So the company has chosen India as the potential market. Tea is an agro-based product and is subjected to vagary of nature. In the face of unfavorable agro climatic situation skilled in tea growing areas in numerous years, Indian Tea farm Industry is clever to maintain large growth in relative to quantity of Indian tea manufacture during the decade time. In India teas is a major beverage in the country. It also considered as the cheapest beverage among the beverages accessible in Indian market. The tea production  provides profitable straight employment to more workers mostly strained from the  backward and communally poor part of the community. It is also a considerable overseas replace earner and supply significant quantity of income to the country. In India tea plantations mainly situated in rural hills and diffident areas of North-eastern and Southern States. Kenya is fundamentally a CTC tea manufacturing country. While India is face to the competition from Indonesia and Sri Lanka with look upon to sell abroad of orthodox teas and from China with look upon to green tea export, it faces competition from other African countries and Kenya in exporting CTC teas. For India the foremost competitive countries in tea industry in the globe are Kenya, China, Sri Lanka, and Indonesia. Sri Lanka and Indonesia are producing largely orthod ox varieties of tea. China is the foremost producer of green tea to the market. By looking at the factors Bogawantalawa Company has decided to move in to Indian market. Appendix 02-(SWOT analysis of Tea industry in India and PEST Analysis for Indian Tea industry and source of information page No 19-22) 3.1 Special features of the Indian Tea Industry High cost due to high input cost. Low investment in Development Programme. Huge percentage old tea and Low Productivity. No main concern for Scientific Cost Management. Production dependent of agro-climatic conditions. Labour intensive. Product Life is for limited period. Same plant and same agro-practices give variations in quality in different regions. 4.0 Competitor analysis Looking at the Indian market we can identify two main competitors. Such as TATA Tea and Hindustan Unilever Limited. TATA Tea TATA Tea is the biggest perpendicularly integrated tea industry in the globe, from its  agricultural estate activity throughout to its packaging and marketing initiatives. Tata Tea Limited, also known as Tata-Tetley, is the worlds second largest producer and distributor of tea. It also involves in the farming and produce of instant tea and black tea, tea buying, and trade of tea in bulk or value added form. It offers tea mainly under the many brand names such as TATA Tea gold, TATA Tea premium, TATA Tea Agni, Tetley, Kanan Devan, and Chakra Gold. (Refer appendix 03 for SWOT analysis of TATA Tea and internal environment analysis page No 23 24) 4.1 Assumptions The company assumes to enter in to the biggest existing market in India. Because of the high quality company assume that can capture a market soon as they go to the market. Sri Lankan tea is the one of the best Tea in the world so Bogawantalawa Company is a part of it. Company is product is high quality so company assumes that their product is better than to Indian tea when comparing to the competitors. Also assume that company can capture working class of the country because mostly rich people in the country looking forward to have coffee than tea. And company assumes their pricing strategy is better than competitor. And also assume to take over a 10 to 20% market share within the five years time period. In India lot of people prefer tea so can assume demand for tea will remain as the same. 4.2 Objectives Increase the market share 15 to 20% within the five years time. Generate brand awareness within consumer target market and  business target market. Increase the quality with new technology and reduce the price than competitors. The corporation is focused on building value around its  brands to differentiate it from competitors. Improve the distribution through best known established dealers, retailers. Create a publicity operation to build brand consciousness and distinguish products superiority from competitors through emphasizing trade-sales advertising to support delivery approach. Build a long-lasting affiliation with the  buyer and is powerfully positioned in its exacting segment. To improve market share by 4% in the each year. Market share as % 1st year 2nd year 3rd year 4th year 5th year Total Market share Every year by 4% 4% 4% 4% 4% 4% 20% 5.0 Ansoffs Matrix for Bogawantalawa Tea Current Product New Product Current Market Market Penetration- Relationship marketing, industries cafeteria, retail stores, supermarkets. Product Development   Re branded, re packaged products, new flavors, and new varieties. New Market Market Development   Open outlets all over the country, New resellers, new delivery channel, online selling, make popular the brand and the logo. Diversification- Partnership activities, campaigns and knowledge exhibitions and workshops. 5.1 Marketing strategies For product development Pull strategy. Brand awareness. Heavy advertisements. To gain bargaining power of suppler. Pricing strategy Premium pricing strategy. Skim price in Order to gain the cream from the top of the demand curve. High price shall be changed, with a 30% increase as compared to the leading competitor. Product marketing strategies Massive campaigning using the concept of pull strategy. Allocation of advertisement budget at 5% A product focusing on the high class at a high price, thus a creating a niche market segment. Co branding through installation of finlays tea machine at different places in corporate sector or other business. Media campaigning regarding decaffeinated. Free samplings. Slowly but surely open outlets in other parts in the country. (Refer appendix 04 for more details on marketing strategies page No 25) 5.2 Target market Daily tea drinkers Offices (government and privet sector) Retail shops, resellers and supermarkets Restaurants, hotels and guesthouses Target market Portfolio Matrix for Bogawantalawa tea High High Business strengths Industry/ Market Attractiveness Low Low Hotels, Restaurants Daily tea drinkers Retail shops Supermarkets Offices 6.0 Porters Five Forces Industry rivalry à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Low switching costs. There are approximately700 tea companies in India hence there is intense rivalry amongst them. Market is dominated by a large number of unorganized players. Industry growth is slow. Bargaining Power of Buyers à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Not much product demarcation in terms of taste also low switching cost. There are a large numbers of buyers purchasing the manufactured goods. Buyers purchase a huge quantity of the industrys total production. The bargaining power of buyers is extremely high as the buyers have numerous options on hand. Bargaining power of suppliers à ¢Ã¢â‚¬  Ã¢â‚¬Å" [Low] There are substitute like coffee available. Suppliers product creates low switching cost. There are a large number of produces of tea in India. Threats of substitutes à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ [Moderate] Substitutes coffee, cold drinks, fresh juices Existing customers are loyal The existing products quality and performance may be better. Substitutes price may be lower. As there are so many players in the industry a price war is unavoidable. Threats of new entrants à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Encouraging government policies like food and beverages act. Large untapped rural markets for branded tea segment in rural India and Indian tea in global markets. 6.1 Porters Strategic Matrix Low cost High cost Narrow Broad Competitive Scope Source of competitive advantage Cost Leadership Differentiation Bogawantalawa Company Cost Focus Differentiation Focus Bogawantalawa Company chooses the Differentiation strategy because it involves creation company goods unlike from and more smart from competitors. Company do this depends on the accurate nature of tea industry and of the products and services themselves, but will naturally involve durability, also brand image, functionality, support and features that companys consumers value. To make a winner of a Differentiation strategy, companies require, Good research, development and innovation. The ability to deliver high-quality tea products. Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings. 7.0 Branding Strategy Make Your Global Brands Local Use Local Brands to Establish a Market Presence Grow Your Own Local Brands When Possible Recognize That Brands May Mean Something Completely Different Address the Liabilities of Global Brands Increasing customer loyalty Contribute to unproductive expenditures in operational areas that contradict what company brand stands for Company can modify ads, but the fundamentals of slogan, logo, and color need to basically look the same. Make small changes over time so that consumers wont get puzzled and lose the product. After all, if company change ad too much and consumers dont recognize it, then company just lost all of the good will, appreciation, and trust that company have built up with branding strategy over time.  If company does want to make huge changes all at once, then company wants to tell consumers about it. Company will need to momentarily increase advertising budget so that company can keep consumers educated, and not lose them. Company might consider a direct mail campaign, or television advertisements etc. company will want to change them regularly because if not it will get really bored with the branding strategy. Until the consumer is serious about making a purchase, they wont really pay close concentration to ads. Company will feel familiar to them because they have seen ads 100 times, but only when they are ready will they really read it. Same old boring advertisement will not bore customers. Do not change the overall look and feel of ads unless you dont get the sales as company expected. (Refer appendix 05 for Brand Positioning Matrix page No 26) 7.1 Positioning Statement A brands position refers to its place in the customers minds. Positioning creates a unique space for a brand, and succinctly articulates the position to the brands core target audience. The company wants to make customers mind if goes to make a tea, that time remember what the tea there is using. Bogawantalawa Company theme is quality tea for everyone they have target the audience who loves the tea can use Black tea and who willing to reduce the weight can use green tea.etc. 7.2 Product Strategy Product strategy based on the most current company and product vision. Product differentiation strategy when company and competing firms offer a product that fulfills the same need. In a product-differentiation strategy, company goal is to put distance between your product and competitors product. Essentially, competitor sells tea A, but you Sell tea B, in company strategy, company need to produce tea B so that tea lovers find Bogawantalawa tea to be superior to companies competitors. price-based product strategy, the goods is designed according to such things as cost-plus pricing that where company set the price of the product at the production cost plus a specific profit margin, value-based pricing that where the price is derived according to the products value in relation to competitors products, and target-return pricing that where you set a price in order to receive a certain profit return. Market share Market growth rate Low High Low High Product strategy Boston Matrix Star Question mark ? Cash Cow $ Dog By doing a market survey can find how products come to the BCG matrix. After looking at the matrix cash cow products and star products will be marketed. 7.3 Pricing strategy The point is here Bogawantalawa Tea Company cannot set a price that is too high because competitors will attract by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there five price level fixing seem appropriate. (Refer appendix 06 for more details on pricing strategy page No 27) 7.4 Distribution strategy (Place) Tea will be distributed by these channels; supermarkets, independent food stores, convenience stores, multiple grocers, Bogawantalawa outlets and direct sales. (Refer appendix 07 for more details on distribution strategy and the action plan for five years page No 28) 7.5 Promotion strategies Promotional activities will convey that the clear massage of Bogawantalawa Tea is a healthy drink for daily tea drinkers, sporty and young and any generation who simply enjoy taking care of the body and the pure taste of a tea. There are some product promotional strategies such as TV advertisements, Radio, Magazines, outdoors, personal selling, public relations and publicity. (Refer appendix 08 for more details on promotional strategies page No 29) 8.0 Assumed budget and Risk management Risk management involves assessing and quantifying business risks, then taking measures to manage or reduce them. Its purpose is to generate ideas and promote good practice for those involved in the business of managing risk. All too often assessments of risk are crudely made and the consequences of getting things wrong can be serious, including lost opportunities, loss of business and loss of reputation. Administration the competitors in the market also will be an additional risk. This can be prevented by providing different and more quality products to the customers. Then the customers will not try to move towards the competitive companies in the market. And also Market Risk includes interest rate risk, foreign currency risk, and investment portfolio risk. Interest Rate Risk is the risk of financial loss from changes in market interest rates. As strategic risks we can say that, Governance Risk is the risk of having an inadequate structure or body to make effective decisions. Budget By having a budget companies can allocate the resources as they wanted. And also budget will help for the company to have an idea about potential expenses and fast expenses of the company. (Refer appendix 09 for assumed Budget page No 30) 9.0 Conclusion In this report included a five years marketing plan for Bogawantalawa Company. In this report, I have discussed about how Bogawantalawa Tea industry willing to move to new market in India and how to use suitable strategies and how to market the product in very competitive environment. For get to know about environment I have done a research on competitor SWOT, PEST analysis to get a better understanding about the environment. Also I have use some theoretical matrixes to get a clear idea how the markets moves and what are the products that we should market. And also I have discussed about pricing and better promotional strategies that company will find comfortable at last I have given some recommendations that would help the Bogawantalawa Company for potential achievement and capture market share in five years time. 10.0 Recommendations As recommendations for potential success we can suggest that Increase number of service outlets, In recent times there have been numerous tea and coffee shops bounce up in cities like Mumbai, Delhi, Bangalore etc Tea house shpul beset up in a similar fashion and premium quality teas should be served at these outlets. And also strategic alliance, Tie up with own range of five star hotels to supply premium quality tea also with lower end three star hotel and also local eateries. Tie-up with airlines, caterers etc to promote Bogawantalawa tea to the market. By tie up with these companies it will easy to build relationship with corporate customers and build a good customer relationship and also make popular the tea through them. And also own depots, To start own depots of Bogawantalawa Tea so that they can sell loose tea thus reducing cost of packing which will also reduce the Vat additional charges. Thus masses from lower income group would be effectively targeted. And also Launching of flavored teas bamboo cups in china bring it to India too. Launching of more flavors in India. And also Increase profit margins for retailers to achieve higher sales volume as they are the main influencing factors in lower income group people. And also providing a bundle pack like a small tea sachet free with 100 grams pack of  biscuits. 11.0 Reference Johnson, G, 2008. Exploring Corporate Strategy. 5th ed. Prentice Hall: Financial Times. Bohlander, Snell, 2007. Human Resource Management. 4th ed. USA: Thomson Higher Education. Jordan, Roass, 2006. Corporate Finance Fundamentals. 5th ed. Singapore: McGraw Hill. Global tea industry. 2011. Globa tea industry. [ONLINE] Available at: http://www.scribd.com/doc/28455965/Study-into-the-tea-industry-of-India. [Accessed 03 January 12]. India tea. 2011. India tea. [ONLINE] Available at: http://www1.american.edu/TED/indiatea.htm. [Accessed 04 January 12]. Four Ps for Bogawantalawa Company. 2011. Four Ps for Bogawantalawa Company. [ONLINE] Available at: http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BOPL:SL. [Accessed 06 January 12]. Bogawantalawa Company. 2011. Bogawantalawa Company. [ONLINE] Available at: http://www.bplteas.com. [Accessed 06 January 12]. swot analysis india. 2011. swot analysis india. [ONLINE] Available at: http://www.indiadairy.com/ind_swot.html. [Accessed 07 January 12]. PESt analysis india. 2011. PESt analysis india. [ONLINE] Available at: http://www.scribd.com/doc/29980456/PESTLE-Analysis-of-India. [Accessed 09 January 12]. Competitor analysis . 2011. Competitor analysis . [ONLINE] Available at: http://tutor2u.net/business/strategy/competitor_analysis.htm. [Accessed 10 January 12]. Ansoffs Matrix . 2011. Ansoffs Matrix . [ONLINE] Available at: http://www.slideshare.net/sethaphat/starbucks-presentation-presentation. [Accessed 11 January 12]. BCG Matrix. 2011. BCG Matrix. [ONLINE] Available at: http://www.slideshare.net/prasadshahane/hul-final. [Accessed 11 January 12]. 12.0 Appendix 01 Current market position Promotion Insistent Marketing Strategy Bogawantalawa can take benefit of the encouraging force down on the health repayment on tea to enhance the sales of its ice tea product line. Foundation of its media releases and promotion campaigns Company can exercise current studies on the health repayment on tea. Improve Packaging The Bogawantalawa flavored Tea are available locally in two sizes, the 500g packet and 1Kg packet. Bogawantalawa can come up with additional wrapping sizes to make sure that customers will have additional choices and that Bogawantalawa flavored Tea will be simply and willingly accessible to customers. SWOT analysis for Bogawantalawa Company Strengths When we looking at the strengths of Bogawantalawa Company we can identify that company has a old industry record, long experience, new technical and man power skills, good research and development support, mostly they pick tea from their own estates so cost advantage, assets leverage, effective communication, innovations through experience in the company, loyal customers from long time because of the image of the company and the high quality, also market share leadership, strong management team, strong brand equity, every company should have financial sustainability so this will be great advantage for the Bogawantalawa company, strong supply chain, and having fair product price among the competitors. And also the quality control within the company is good. Company having a strong image in the local market, so it will be advantage when moving into new market. Weakness Basically min development investment, stagnant production, less effective cost management, declining exports are major weakness can see from the Bogawantalawa Company but there are some more such as diseconomies of scale, low R D, less online presence, less diversified, weak real-estate, the facility for the production of the tea have become obsolete. The growing stock is old and has lost productivity. Factory modernization is slow and there is an imbalance in the production ratio of orthodox. The productivity is low when comparing to the international players. Above mentions the main and weaknesses of the Bogawantalawa Company. Opportunities As opportunities we can see that quality and brand equity, export potential, big domestic market, financial institutional support, acquisitions, financial markets, emerging markets and expansion abroad, innovation, go through online selling and online marketing, takeovers, world demand is for black tea expected grow rate is 3.2% per year. The substantial part of demand coming from the developing counties, particularly middle east and CIS countries which has preference of orthodox tea. Also CIS counties willing to buy who providing good and quality product so this will be potential opportunity for the company. The future consumption potential in other markets is so high. Company produces a wide array of tea, from high quality light tea to strong dark tea. It can exploit this ability to expand the product line and diversify into related products. These are the major opportunities that company has identified. Threats Threats for the company such as open global competition, low cost in some countries (Kenya), uncertain price, cheaper technology, economic slowdown, external changes (governments, Tax and regulations, politics.etc), exchange rates fluctuations, maturing categories products, price wars and also product substitution such as soft drinks and coffee. Kenya has overtaken the Sri Lanka as the worlds largest exporter of tea, the technology development and product development is low when comparing to the competitors because of the cost factor. Stagnant infrastructure development may decrease the industrys ability to compete internationally. These are the main threats that Bogawantalawa Company has been facing on. Appendix 02 SWOT analysis of Tea industry in India Strengths We can see that main Strengths are such as Technical Manpower Skill- Due to a huge population base in India Technical and manpower Skill is available in plentiful. And also Demand for tea has been growing at some 2% per annum and should accelerate further. And good Research Support by tea growers has will help industry grow further. Weaknesses Major weaknesses are such as Supply from more efficient players like Kenya, China, Sri lanka. And also Labor intensive industry- The second generation labors is unwilling to join this industry therefore it could pretense a problem of skilled manpower in the near future. And also No efficient Cost Management system adopted by industries and other regulatory  bodies, and Declining Export of India over the years. Opportunities It will be benefit for the companies who exist for achieve future opportunities. The main opportunities are to come up with new flavors and formulation of the tea, tea houses to popularize the impression of tea in India, also Export Potential if India can increase its production capacity, and To make tea more acceptable and fashionable like coffee and Large untapped rural market for branded tea companies lile Hul and Tata Tea. These are the main opportunities can gather from the environment. Threats When we look at the environment of the India we can see that there are four main threats for the tea industry such as Low Cost in some countries like China, Sri Lanka and Kenya, Cost escalation on account of increase in the cost of production, Import of Tea from other countries and also global competition. PEST Analysis for Indian Tea industry Political factors Trade Agreements Employment laws Tax policy Trade restriction and Tariffs Political stability Environmental regulations Industry specific regulations Economic factors Demand for food and beverages Customers buying power Exchange rate and taxation Economic growth Foreign Investment Foreign Investment Interest Rate Raw material Availability Social factors Population growth rate Health Consciousness Social cultural changes Trend of Buyers Career attitude Consumer preference Change in life style and occupation Education Technological factors Advances in manufacturing IT developments Research and development activities Industrial

Information Technology Acts Paper

What were the advances in information technology that resulted in new ethical issues necessitating the creation of each act? BIS/229 09/05/2012 Malinda Marsh Week 1 Assignment In today’s volatile information era, information technology has revolutionized advertisement methods to consumers. The use of advancement in information technology, such as automated and prerecorded messages caused numerous controversies and complaints to the government authority. This engaged the Federal government and Congress to intervene in the protection of the consumers.The Federal government and Congress had create statutes, such as Telephone Consumer Protection Act (TCPA), 1991, and Do Not Call Implementation Act, 2003 that prohibits or blocked unsolicited advertising via communicational devices. This report will illustrate the advances in information technology that resulted in new ethical issues necessitating the creation of each act? The advancement in information technology (IT) has redefined the techniques and strategies on how industries efficiently communicated and convey their information and services to the consumers.However, certain technique, such as telemarketing caused numerous controversies and complaints to the government authority. This enacted the Federal Telephone Consumer Protection Act of 1991. According to â€Å"Class Actions under the Federal Telephone Consumer Protection Act of 1991†Ã‚  (2010)  Ã¢â‚¬Å"The TCPA is a federal statute enacted in 1991 that prohibits unsolicited advertising by facsimile, automated recorded telephone messages, advertising calls to cellular telephones or other devices where the customer must pay to receive the call, and solicitation after consumers have included their names on the no-call list.The creation of the act was formed to be addressing the consumer concerns about unsolicited advertisement via communicational methods. One-concern consumers had been intrusive behaviors of calls. Numerous consumers considered a nd found it inappropriate when telemarketers called during family time, early in the morning or late at night. Because of the random and interrupting call from the telemarketers.Often consumers were disturbed and agitated because of the telemarketer calls interrupted important moments in the consumer lives. For example, in the moment when the consumer family is enjoying dinner while sharing exciting stories at the table and at same time indulgin the meal that was prepared by the grandmother. All of a sudden, the phone rang and purported to be important but unfortunately, discovered only to be a telemarketer interrupting the family mealtime together.Furthermore, consumers believed that it was a violation of their privacy. Another concern consumers had was that there was no method to call back if the consumer wanted to respond to the telemarketers. Although Protection Act (TCPA), 1991 created certain provision that telemarketers has to oblige to the regulations and criterions within t he act. There were certain consumers, who wanted to block telemarketers from contacting them via communicational devices.Because of increasing numbers complaints from consumers to block telemarketers, the Federal Communication Commission (FCC) and Federal Trade Commission (FTC) conveyed to the Congress to pass the statute called the Do Not Call Implementation Act, 2003. According to  Ã¢â‚¬Å"H. r. 395 (108th): Do-Not-Call Implementation Act†Ã‚  (2012),  Ã¢â‚¬  (To authorize the Federal Trade Commission to collect fees for the implementation and enforcement of a â€Å"do-not-call† registry, and for other purposes. )†.Even though the advance in technology information has revolutionized the advertisement techniques to convey to the consumers. The Telephone Consumer Protection Act (TCPA), 1991, and Do Not Call Implementation Act, 2003 created barriers and prevented unsolicited advertisements from telemarketers for consumers.References Brown, D. B. (2010). Class Ac tions under the Federal Telephone Consumer Protection Act of 1991. FDCC Quarterly, 61(1), 84-98. H. R. 395 (108th): Do-Not-Call Implementation Act. (2012). Retrieved from http://www. govtrack. us/congress/bills/108/hr395 Information Technology Acts Paper For many years the Congress or Federal Government had to step into help and protect consumers by creating lawful Acts. Some of these acts are: the Family Educational Rights and Privacy Act (1974), Fair Credit Reporting Act (1970), Computer Fraud and Abuse Act, (1986), The Telephone Consumer Protection Act (1991), and Do not Call Implementation Act (2003). Presently the Federal Government has numerous acts that authorize the government to implement consumer protection; however, this paper will address only two of them. We will discuss the Telephone Consumer Protection Act (TCPA) of 1991 and the Do not Call Implementation Act of 2003. Information technology has increased significantly over time. The caller Identification technology and other telephone number capturing systems have placed the consumer at the mercy of telemarketers and other nuisance callers. The increasing use of the advanced information technology such as automated and prerecorded messaging to consumer homes caused many complaints to government authorities. The Congress and the Federal Communications Commission (FCC) established the TCPA, and 12 years later the Do Not Call Implementation Act. According to Federal Communications Commission (2008), the Telephone Consumer Protection Act (TCPA) of 1991 was created by Congress to ensure that telephone marketing callers, â€Å"provide his or her name, the name of the person or entity on whose behalf the call is being made, and a telephone number or address at which that person or entity can be contacted. Unwanted telemarketing calls often interrupted something important, and there is no callback number, and no way to reach the caller, to say do not call again. These are some of many consumer concerns about unsolicited telephone marketing calls that caused the establishment of the TCPA and the national Do Not Call List. According to Watson (2008), in 2003 the United States Congress passed the Do Not Call Implementation Act. This act was put into place for the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) to create and maintain a Do Not Call Registry for the Do. Not Call List. The forerunner of the national do not call list had a few flaws. One flaw was consumer was forced to register objections with each business to be placed on the specific do not call list. In addition, over time advanced technology brought on the ability to call many telephone numbers merely by clicking a computer key that sends automated and prerecorded messages. The technology was so pervasive that thousands of unsolicited calls could be made with very limited employee time. The Do Not Call Implementation Act of 2003 provided additional protection to consumers from unwanted phone calls from telemarketers. Instead of registering with each business or entity, a consumer has to request placement of his or her telephone number on the do not call list or registry. The Do Not Call Implementation Act makes the Do Not Call Registry permanent, which means a consumer, has to register their number only once. The only time a customer has to reregister is when his or her phone number was disconnected for some reason or the customer was assigned a different number. The two Acts covered in this paper, although an excellent try to eliminate unwanted calls and provide protection for consumers, left areas that required attention. For example, charities and any entity that the consumer had previous business relationship was left covered under these Acts. The good news is that according to Watson (2008), the Federal Trade Commission closed one of the major loopholes still open to telemarketers. With any luck, the days of unsolicited phone calls may be coming to an end. Reference Federal Communications Commission.  (2008).  Unwanted Telephone Marketing Calls.  Retrieved   from http://www.fcc.gov/cgb/consumerfacts/tcpa.html Watson, B.  (2008).  Not call implementation act tips. â€Å"Shutting down the   Telemarketers†Ã‚  Retrieved from   http://www.walletpop.com/tag/do+not+call+implementation+act/

Letter From Birmingham Jail Essay - 714 Words

Letter From Birmingham Jail The American civil rights movement through the 1950s and 60s was a turning point for our country as a whole. Probably the most influential leader of that time was Dr. Martin Luther King, Jr. King became a leader because of his ability to captivate crowds with his powerful speeches. One of the most important letters he wrote was while he was incarcerated in Birmingham, Alabama. The letter was to eight fellow clergymen that were from Alabama. The Letter From Birmingham Jail was in response to some criticism from the clergymen. King calmly tries to state his purpose for his†¦show more content†¦One of the rhetorical strategies he used while writing this letter was the allusions. He used incidents that had in one way or another affected the clergymens denomination or family history as a whole. When King refers to the refusal of Shadrach, Meshach, and Abednego to obey the laws of Nebuchadnezzar.(page 321), he is referring to the Rabbi Hilton L. Grafman. He states that early Christians who were willing to face hungry lions and the excruciating pain of chopping blocks rather than submit to certain unjust laws of the Roman Empire. (page 321), he focuses this statement to the other Christian clergymen. King finally uses a reference from our countries past, the Boston Tea Party. This reference demonstrates the struggle for freedom that we had a couple hundred years ago and this comment is directed to all the clerymen . By using this approach of writing, King can better demonstrate why he is doing what the clergymen are questioning. The examples he used are perfect references that civil disobedience has worked and turned out for the better on earlier believers of the church, whatever denomination. Facts are a definite way to persuade aShow MoreRelatedA Letter From The Birmingham Jail1110 Words   |  5 Pagesstatement of the text’ which is often drawn directly from the Bible; (3) the ‘body of the sermon,’ which consists of repeated emotional climaxes; and (4) the ‘conclusion’ which resolves the emotional tension aroused by the sermon by drawing the sinners to God.† (Pipes 143). Based on these characteristics and King’s religious background and experience as a preacher, it is logical to argue that the structure of â€Å"A Letter from the Birmingham Jail† resembles that of a sermon which is aimed at an audienceRead MoreLetter from Birmingham Jail1872 Words   |  8 Pages2015 Letter from Birmingham Jail-Rhetorical Analysis Dr. Martin Luther King Jr. wrote the â€Å"Letter from Birmingham Jail† in order to address the biggest issue in Birmingham and the United States at the time (racism) and to also address the critics he received from the clergymen. The letter discusses the great injustices happening toward the Black community in Birmingham and although it is primarily aimed at the clergymen King writes the letter for all to read. In his â€Å"Letter from Birmingham JailRead MoreThe Letter From Birmingham Jail 1321 Words   |  6 Pages(King). Children ripped apart from their families, not being able to socialize with certain people, or even go to the local amusement park. It was a hard time to be a colored person, and there was one hope. Martin Luther King, Jr. believed that one day blacks and whites could one day come together peacefully. King tried to do what he believed was right with everything in his will to finally join forces and not be talked down on by whites. In the â€Å"Letter from Birmingham Jail† he includes several eventsRead MoreThe Letter From A Birmingham Jail809 Words   |  4 Pagesbut all human beings who were being treated unjustly. He is known for many speeches, but The Letter from a Birmingham Jail† written in 1963 was phenomenal in my opinion; this letter, written in response to â€Å"A Call for Unity,†(Carpenter et. el, 1963 ) an article written by eight, white, Alabama clergymen, was to serve as a response to those who believed that King acted inappropriately for coming to Birmingham, Alabama, as an outsider, for creating immense tension with his demonstrations, and for theRead MoreLetter from a Birmingham Jail759 Words   |  4 PagesLuther King’s â€Å"Letter from Birmingham jail† is a mix of emotional passion and logical precision that seeks to achieve meaningful cause. The letter was a response to white clergy who were critical of his intention in Birmingham naming him an â€Å"outsider†. Kingà ¢â‚¬â„¢s response to critics through a letter explains his arguments vividly and effectively. King wrote the letter in a way that he agreed with his critics, nonetheless still using their words against them in logic harmony. King’s letter illustratesRead MoreThe Letter From A Birmingham Jail1266 Words   |  6 PagesDr. Martin Luther King, Jr. was a key figure in the civil rights movements that took place in the 1950s and 1960s. The â€Å"Letter from a Birmingham Jail† is an open letter written by King defending nonviolent resistance against racism. The letter argued that people have a moral responsibility to break unjust and unethical laws. The letter also stresses themes of unity among brothers in order to overcome racism. I will argue in support of King’s stance that citizens are morally justified in breakingRead MoreLetter From A Birmingham Jail1900 Words   |  8 PagesSummary and Response â€Å"Letter from a Birmingham Jail† John Hodgin English 111-54H Professor Bradford Ivy Tech Community College September 24, 2017 Cover Letter Professor Bradford, Obviously my primary motivation for writing my Summary and Response Draft is that it is a requirement for my English Composition Class. Having said that, I also have another heartfelt motivation for writing my Summary and Response about Martin Luther King’s â€Å"Letter from a Birmingham Jail†. I have studied aboutRead MoreEssay on A Letter From a Birmingham Jail717 Words   |  3 PagesA Letter From a Birmingham Jail In Martin Luther King, Jr.s Letter from a Birmingham Jail, his thoughts and ideas are directly stated, well expressed, explained, and illustrated. Kings style of writing gives the reader a clear glimpse into the world with which he struggled and allows his letter to be powerfully effective. In the introductory paragraph, King introduces his reason for writing the letter and details who the audience is to be. He explains that he rarely answers criticismsRead MoreLetter From Birmingham City Jail Essay1700 Words   |  7 PagesProfessor Ybarra Philosophy 1C 23 November 2015 Letter From Birmingham City Jail Martin Luther King Jr. wrote the Letter from Birmingham City Jail to the clergymen, saying that they criticized the actions and how they were targeting him. He explains in the letter how the city of Birmingham has gone through all the nonviolent campaigns and that it proves that their is serious racial injustice. Martin Luther King Jr. composed the letter to Birmingham in 1963. The reason why so many people were complainingRead MoreLetter From Birmingham Jail Act904 Words   |  4 Pages In April 1963, the city of Birmingham, Alabama, was caught in the midst of massive civil rights protests. Protestors advocating for desegregation brought the city to a halt with widespread disruptive yet peaceful protests. After a circuit court placed an injunction against protesting, parading and picketing King was arrested for his involvement. While in jail King received a letter written by eight Alabama clergymen criticizing King for his disruptive protests and the breaking of laws which lead

Were Economic Factors Primarily Responsible for British...

Since the beginning of time various groups across the globe have fought for their freedom, and territory. Some groups failed and found little fortune while others prospered giving way to powerful nations capable of seizing land from the less fortunate for their own benefit. This is what modern day historians refer to as imperialism. Throughout history these powerful nations have used imperialism to their advantage. In simple terms imperialism is a powerful tool used by powerful nations in order to spread their influence into other smaller less powerful nations, whether it be through religion, pop-culture, technology, or military force. Which eventually results in total domination over the area in which the powerful nation has spread its†¦show more content†¦This shows that the British upper class or elite, were primarily interested in making large imperialistic investments due to the fact that they knew it was in their economic interest to do so. By doing so they would allow themselves to profit from their investments. Much like our government and private investors do today with oil in the mid east. : ( Within the NO portion the author states several things to support that imperialistic rule by Britain was not primarily economic. Industrial Europe required a highly specialized world, in which some areas would produce food for its industrial proletariat, others would produce raw materials for the industrial process, and the entire world would constitute a market for industrial goods. But to achieve this Europe needed to recast the world in its own image, to create the same infrastructures and similar institutions that would permit resources to be exploited and trade conducted (MacKenzie 99). This shows that imperialistic rule by Britain and other European nations was not solely economic but more so a way to gain materials, trade materials, and expand their cultures and receive outside cultural influence through imperialistic rule rather than using imperialisticShow MoreRelatedThe Factors Of Economics Was Or Was Not The Primary Reason For British Imperialism1198 Words   |  5 Page speriod after time period. There were the powerful militaries who came to a territory and conquered and prospered in wealth because of their strength and power. While there were other groups have failed to do such task. As time went on historians defined the task of extended a country s power through force of diplomacy or military power as imperialism. Imperialism has been the most dominant powerful force in the last four to five centuries in civilization. Imperialism has formed civilizations in entireRead MoreImperialism And Its Impact On The Domestic Institutions Of Africa Essay1525 Words   |  7 PagesImperialism, when one country dominates another for its own benefit, is an expansion policy that has reigned for centuries. Over time, imperialism has drastically changed in its magnitude and severity. At the turn of the nineteenth century, a â€Å"new,† more aggressive and competitive form of imperialism emerged and completely dismantled the domestic institutions of variou s developing countries. Africa in the nineteenth century is a prime example of the â€Å"new† imperialism in effect. How was Africa affectedRead MoreNineteenth-Century British Imperialism Essay544 Words   |  3 Pages Were Economic Factors Primarily Responsible for Nineteenth-Century British Imperialism?nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;In society today the almighty dollar is what motivates most people’s actions. However, there are other reasons that can promote a change within a system such as morals, religious beliefs, values, and ethics. During the nineteenth century, society was not much different from that of the present day as the economy remains one of the most important partsRead More business in asia Essay1320 Words   |  6 Pages DOING BUSINESS IN SINGAPORE BACKGROUND Founded as a British trading colony in 1819, Singapore joined Malaysia in 1963, but withdrew two years later and gained its independence. It subsequently became one of the world’s most prosperous countries, with strong international trading links, (its port is one of the world’s busiest) and with a per capita GDP above that of the leading nations of Western Europe. Singapore is located in the South-eastern Asia, islands between Malaysia and Indonesia. BecauseRead MoreThe Outbreak Of World War I1799 Words   |  8 PagesFor many years, causes and driving forces leading to the outbreak of World War I have been argued and disputed. Historians and experts have many different ideas and opinions that may have triggered war. Nationalism, militarism, and imperialism may all have played a role in the coming of World War I, but decisions made by European leaders in the summer of 1914 directly accelerated the conflict. Nationalism was strong in many countries until World War I approached. Countries throughout Europe attemptedRead MoreWhy Is It That Europe Colonized Africa and Asia2901 Words   |  12 Pageswave of European colonization and exploitation started in America in the 15th century until early in the 19th century (Tmh, 2010). It primarily involved the colonization of the Americans by the Europeans. The second extensive phase of European exploratory ventures and colonization was primarily focused on Asia and Africa. It was also known as the era of new imperialism. History of Colonialism in Africa and Asia by the Europeans Between the historical times of 1450 and 1750, Europeans widelyRead MoreThe History of Social Work in the Caribbean3239 Words   |  13 Pagesbeen with us from as far back as the 1600s and it has always been, and has continued to be a response to human needs. In order to understand its historical development, it is necessary to examine the significant factors, which has influenced its evolution. It can be said however that factors such as the establishment of the Elizabethan poor laws, the emancipation of slavery and the social unrest which resulted in the 1937 riots, played a momentous role in the development of social work and social welfareRead MoreThe Most Important Factor that Contributes to Evil Doing Essay4266 Words   |  18 PagesFactors that Contribute to Evil Doing In your view, what is the most important factor that contributes to evil doing and why? What examples from the readings can you find to support your views? Use at least four of the following authors: Arendt, Brecht, Conrad, Engels, Foucault, Freud, Lewis, Orwell, or Sontag. Throughout the history of humanity, humans have committed inconceivable and unthinkable acts of cruelty towards one another. From the brutal wars during the times of the ancient GreeksRead MoreThemes Between The Cult Of Game Hunting By British Imperialist And Colonization Of Foreign Lands Essay1968 Words   |  8 PagesI believe the pairing of themes between the cult of game hunting by British imperialist and the colonization of foreign lands is exhaustive. Racial Superiority or the â€Å"taming of barbarians† might be used an argument for the eradication for species in certain areas (ironically as Collins points out, areas often named for the creatures now conspicuously absent). The exploitation of the natural resources by hunters could be likened to the wanton consumption of valuable resources in India whereby theRead MoreMarxist Theory Research7512 Words   |  31 PagesMIA Archive Mandel E. Germain The Marxist Theory of Imperialism and its Critics (August 1955) From Two Essays on Imperialism, New York 1966. Transcribed by Joseph Auciello. Marked up by Einde O’Callaghan for the Marxists’ Internet Archive. Introduction Since the spring of 1916 when Lenin wrote his pamphlet Imperialism, that work has been a focal point of discussion by both Marxists and non-Marxist political economists. Many critics have attempted to prove that Lenin’s analysis